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CreateTech2014 conference


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CreateTech2014 conference


CreateTech 2014 - BOSTON - November 12-13, 2014

 

Our lives are now enmeshed with technology in more ways than we can count. The boundaries dividing humans, machines, and built environments are falling; everyday life is becoming a mesh of emerging cultures and behaviors. Technology is erasing old boundaries. Explore new territory at CreateTech 2014. 

Watch CreateTech2013 videos at the 4A's YouTube channel 

You know you'll love it.
Register now! $695 - 4As member: $595  

 

A Note From the 4A's Creative Technologies Committee

With a great community of technologists, thinkers, makers, and agencies, Boston will be an ideal location for this year's CreateTech. We're going into planning now so save the date! More details soon as we get it together.

Chick - cfoxgrover@aaaa.org

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Participate


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Participate in 4As CreateTech2014!

What is the mission of the conference? 

The 4A's CreateTech conference is the meeting place where agency technologists, creatives and strategists explore the present and future opportunities in creative experience and communications design with thought leaders, visionaries, leading-edge marketers and their peers.

This year the overall theme is No edges: humans machines environments

To starting point is the emerging internet of everything, a ever more connected world. CreateTech will include discussions of things like wearable technology, smart appliances, connected cars, homes and environments. We're inviting speakers to explore how individuals, technologists and brands will be dealing with new design, communications and social paradigms.

It is also about that how the edges between disciplines in engineering, creativity, communications are breaking down. How data, automation, sensing and expressive devices are blurring the edges between interactive communications and media channels. New roles are emerging, in all businesses, as the digital extensions of human activity are growing everyday.

We're interested in stories from agencies and other creative and innovative enterprises about how these once hard edges are blurring into new collaborative practices and structures. And of course the inspirational work that results.

We're interested in how you're pushing your ideas farther.

There are a number of ways to participate. We're still taking submissions and ideas.

Keynote, solo or conversation

We are actively searching for highly theme-relevant, future-oriented talks by thought leaders for CreateTech, from inside and outside the agency world.

Keynote, solo or conversation proposal form

Client.agency collaboration

Every year we have 3 presentations with agencies with their clients talk about the details of conceiving and building ground breaking technology-driven creative experiences. We're looking for the best creative, adventurous technology solutions and great collaborations.

Client Agency proposal form

Topic panel/conversation

Again we'll present 2-3 topic discussions on stage. Here an agency thought leader organizes a discussion around topics relevant to the conference theme or topics related to technology's impact on society and the changing marketing ecosystem, agency work, practices, organization etc.  Last year's panel topics included agency innovation labs, creativity in built environments, 

Topic panel proposal form

Workshops

This year at CreateTech we have the opportunity to schedule breakout sessions and workshops. We're looking for content related to the skills and management of technology individuals and teams in agencies of all kinds. This includes topics related to coding or code management such as javascript, processing or git (to just scrape the surface) to project management, lean business or product modeling, UX design etc. We have a couple of rooms available and a few session slots we would run during main-stage panels etc. 

Workshop/Small group exploration breakout proposal form

Art.code lightning presentations

Following in the footsteps of our friends at Leaders in Software and Art we're soliciting proposals for 5 minute lightning talks about about new work by artists, academics, data scientists and other fields using technology in expressive ways. 

Art.code proposal form

We won't be able to accommodate everyone but we'd like to. The Creative Technologies committee will review all the applications to create the best experience for all attendees that the space and time will allow!

The breakouts and lightning presentations are an experiment for us so we're also looking to gauge interest, and decide how to configure. Let us know what you think below. 

Name *
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Our Great Partners are Our Strength!

MEDIA PARTNERS

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latest news


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past speakers


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past speakers



Photo Credit: Peter Hellberg

Mark Avnet, Dean, 360iU

As Dean of 360i’s educational and thought leadership center, Mark is charged with educating employees on cross-functional skills to inspire big ideas, catalyzed by the collaboration of strategy, technology and creative. For 360i's roster of Fortune 500 marketers, Mark advises on how to leverage digital technologies to create closer connections between people and brands.

Mark has more than 25 years of experience in media, technology and education. Prior to 360i, he was Professor and Founding Chair of the Creative Technology Track at the Virginia Commonwealth University (VCU) Brandcenter, widely heralded as the nation's top graduate school in advertising and marketing.

Mark’s agency background includes time at Ammirati Puris Lintas's APL Digital as SVP and Director of Production & Technology, at Lot21 Interactive Marketing as CTO and head of its Emerging Media Development Lab, and as Head of Interactive at @radical.media.

Mark holds a Master’s Degree in Interactive Telecommunications from New York University and a Master’s Degree in Media Psychology from Fielding Graduate University.


Photo Credit: Mitya Ku

Mike Bailey, Sr. Director, Qualcomm, Inc.

Mike has been called a “corporate entrepreneur” for his work in starting and developing new businesses at Qualcomm. Mike is currently head of business development for Qualcomm’s Augmented Reality business, Vuforia. Mike manages Vuforia’s dealings with consumer products, major brands, and advertising agencies. Prior to this role, Bailey was in a founding member of Qualcomm Labs, an internal incubator focused on addressing new market and product opportunities.

Previously, Bailey was Head of Programming for Qualcomm’s mobile TV division where he led the digital content strategy for the very first mobile broadcast service and managed partnerships with ESPN, NBC, CBS, Fox, Viacom and other major networks. Prior to joining Qualcomm, Bailey worked for Motorola as VP of Business Development and for Liberty Media’s On Command Corp as VP of Programming.   Bailey holds a B.A. degree in Telecommunications & Film from San Diego State University and an MBA from University of San Diego.


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Dustin Callif, Managing Partner Digital, Tool of North America

Dustin is currently the Managing Partner of Digital at bi-coastal production company, Tool of North America. Since joining Tool in 2009, Dustin has been responsible for building the company’s digital division and overseeing the development of interactive content that merges the worlds of technology, art and advertising.
 
Recent signature projects include “Clouds Over Cuba”, an interactive documentary produced with the JFK Library in honor of the 50th anniversary of the Cuban Missile Crisis, Jam With Chrome, a groundbreaking online collaborative music experience for Google Chrome, “Take This Lollipop”, a haunting Facebook connect experience that is currently the fastest growing Facebook App of all time, “Screw*d”, an interactive reality show for Sears Craftsman tools and the “Touching Stories” interactive film iPad app, which was unveiled in a five-day Fast Company exclusive.
 
His projects have been recognized with numerous awards, including at the Emmy’s, Cannes Advertising Festival, The Webby Awards, AICP Next, Clio Awards, FITC, One Show, Addy’s, SXSW, FWA, Awwwards, MTV VMA and O Awards, AICP, OMMA and Davey Awards.
 
Dustin maintains an active presence in the interactive advertising and marketing industry serving as a judge for the Webby’s, Davey Awards, FWA Mobile Site of The Day and SOTY, .net Awards and AICP Next Awards; speaking at interactive conferences such as the Yahoo! Creative Summit, Creative Review Click Conference SF, the AICP Conference, SXSW Interactive Conference, TV of Tomorrow, F5 Fest, Cannes Advertising Festival, 2NAB Conference and 4A’s
Creative Technology Conference; holding membership in the International Academy of Digital Arts & Sciences; and serving as the President of AICP Digital.


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Anthony Citrano, VP of Communications & Marketing, EdgeCast Networks

Anthony is a technology pioneer, marketing innovator, and acclaimed artist. He is a frequent speaker on the future and convergence of technology and marketing.

About Anthony:

  • More than two decades of experience in information technology, communications, and public policy
  • Started BrainPaste.com, the company that invented dynamic customer acquisition
  • Co-founded fama PR, helping grow it into one of the nation's top boutique PR firms
  • Helped start Pop!Tech, the world's preeminent conference about the intersection of technology and culture
  • Served as chief technology advisor to Maine Governor Angus King
  • Frequent commentator on American culture, regularly contributing to media including The Huffington Post, Boing Boing, and Money
  • Photographer with hundreds of publishing credits that range from major newsweeklies such as TIME to niche fashion magazines such as Iconia and Dazed
  • While a student at the University of Maine, he published The Virtual Journal, the world’s first web magazine 
  • Lives in the Venice district of Los Angeles

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Wendy Clark, SVP, Global Sparkling Brand Center, The Coca-Cola Company

As Senior Vice President, Global Sparkling Brand Center, Wendy Clark is responsible for the global leadership of Sparkling brands and businesses, led by trademark Coca-Cola.  In this role, Clark oversees brand strategy and integrated marketing communications, including global design, content excellence, media connections, interactive and community marketing, experiential marketing and partnerships at The Coca-Cola Company.

In 2011, Fast Company magazine cited Wendy as the Brand Refresher on its top ten list of innovative Business Disruptors and the Advertising Women of New York (AWNY) recognized Wendy as their 2011 Advertising Woman of the Year.

In 2009 and 2010 FORTUNE featured Wendy in its “40 Under 40” issue, ranking as the highest woman in 2010 (#15). She was also named one of four “Women to Watch” by FORTUNE.

Wendy’s efforts were recognized in November 2007, upon her induction into the American Advertising Federation’s Advertising Hall of Achievement. In addition, AdAge magazine cited Clark as “one of the most important women in marketing” in its “Women to Watch” 2007 issue.

Wendy is chair of the American Advertising Federation, an advisory board member of IDEO.org and serves on the board of trustees for the Atlanta International School. She holds a BA/English from Florida State University and lives in Atlanta with her husband and three children.


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Gideon D’Arcangelo, Vice President of Creative Strategy, ESI Design

Gideon D’Arcangelo oversees conceptual design and creative strategy for ESI Design. He is also an accomplished interactive designer and experienced project leader who guides strategy for several of ESI’s main design projects and clients.

Gideon is a frequent speaker and writer on design, including for the Adobe Design Center. He is a contributor to the Robin Report and recently spoke at IRDC in Vancouver. Prior to joining ESI, Gideon worked closely with musicologist Alan Lomax. Highlights include his contributions to The Land Where the Blues Began, a recipient of the National Book Critics’ Circle Award. He currently serves on the Board of Directors for Lomax’s Association for Cultural Equity.

He also serves on the faculty at New York University’s Interactive Telecommunications Program in the Tisch School of the Arts, where he instructs thesis students and has developed curricula for graduate courses, such as “Interactive Design for Public Places.” Gideon received his BA from the University of Chicago.


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Eric Forman, Interactive Artist, Faculty RISD Digital+Media, SVA Interaction Design

Eric Forman is a New York-based artist working with interactive installations and responsive sculpture. His work crosses boundaries between fine art, design, and robotics – combining the technical rigor of engineering with the open-ended exploratory nature of the art experience. Eric's creations employ modalities of interactivity not often found in dominant forms of new media: possessing the magical qualities of the new yet also subtle, slow, and thoughtful.

Eric started programming in the early 1980s, was an early member of the groundbreaking Pseudo Programs in the mid-1990s, and in 2006 founded the creative technology collective Klank Studios. Eric's design practice specializes in the latest interactive experiences and fabrication techniques for artists, designers, architects, and museums. Eric Forman Studio is currently a beta founding tenant of New Lab, a next generation innovation and manufacturing space in the Brooklyn Navy Yard.

Eric currently teaches in the Digital+Media MFA department at RISD (Rhode Island School if Design), the Interaction Design MFA program at SVA, and the Interactive Arts MFA department at Pratt Institute. He has also lectured at the School of Architecture at Columbia University, Parsons The New School for Design, the Sculpture department of MICA (Maryland Institute College of Art), and many others. He also likes to ride a bike.


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Gela Fridman, Vice President of Technology, Huge

Gela Fridman (VP, Technology) excels at translating high-level business problems into technical opportunities. At Huge, she provides management and strategic oversight for the technical planning, execution and delivery of large-scale development projects for clients such as Chase and Lowe’s. In prior roles at RAPP, Ogilvy & Mather and IconNicholson, Gela built an extensive portfolio of large-scale, custom web-based applications as well as digital marketing and social platforms. With 15 years' experience she is well-versed in a variety of industries and has worked with global brands such as Nestlé, ThomsonReuters, SAP and Pfizer. Born in Russia, she earned a BS in Computer Science at New York University.


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Kim Gardiner, Director of Digital Marketing Strategy, Toyota

Kimberley Gardiner is the Director of Digital Marketing Strategy for Toyota Motor Sales, USA.  She is responsible for managing Toyota’s consumer digital experience strategy, Toyota.com and Toyota Owners sites, mobile applications and data analytics.  Her previous roles at Toyota include National Digital, Relationship Marketing & Social Media Manager, National Marketing & Communications Manager for the Scion brand and Event Marketing Manager, Advertising Manager, and Marketing Strategy Manager for Lexus.  Kimberley earned a BA in Communications from Mills College and an MBA from Indiana University Kelley School of Business.


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Rick Gardinier, SVP, Chief Digital Officer, BRUNNER

Rick has over 20 years of experience in the interactive, e-marketing marketing and IT consulting industries.  Rick was fortunate enough to be an early entrant within the Interactive Marketing field and through the years Rick has helped several industry leaders – companies like Liberty Mutual, Del Monte, GlaxoSmithKline, SEI Investments and Zippo – leverage technology and the online channel to improve their business results.

In the early-90's he spearheaded one of the Pittsburgh region's first Intranets for a large manufacturing company. And for the past 10 years, he has led BRUNNER’s Digital Practice and has helped them continue to grow to become a top, creatively driven, interactive group.  Most recently, Rick led his agency’s effort to develop and launch their Mobile Practice as well as their innovation lab, BHiveLab.

Rick has a unique blend of technical and marketing experience. In addition to the many years of real world experience, he has a Computer Science degree as well as a marketing-focused MBA – this enables him to help firms to bridge the gap between marketing and IT, which is still often a large issue within many corporations today.


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Rob Gonda, Global Head of Emerging Technology & Innovation, SapientNitro

As creative technical guru, Rob combines his passion for emerging technologies with his keen eye for consumer trend spotting. In his role as global head of emerging technology at SapientNitro, Rob’s marketing vision and technical depth enable translating marketing strategy into technology and vice-versa, choreographing data and marketing technology to enable innovation in customer experience. He is responsible for establishing marketing technology standards, identifying strategic alliances, and running the marketing innovation lab
at SapientNitro.

Rob has almost 20 years of experience in web development and through-the-line marketing campaigns for clients such as Coca-Cola, Chrysler, Unilever, Diageo, Mars, and others. His areas of specialty include strategic planning, technical marketing innovation, social marketing, emerging channels and experiences, and product and service innovation.

In addition to his agency work, Rob chairs the digital media council at the ARF; is the former editor-in-chief of the AJAX World Magazine; co-author of the book, “Real-World AJAX: Secrets of the Masters”; a passionate blogger who authors robgonda.com; contributor to various publications such as Advertising Age and Adweek; and a frequent figure on the speaker circuit, having presented at conferences from the senate’s Sergeant at Arms CIO Emerging Technology Conference to SXSW and OMMA.

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Ryan Habbyshaw, IDEO

Ryan Habbyshaw joined IDEO from Arnold Worldwide a Boston Based Advertising agency where he worked as a print, web, and application designer for brands such as Carnival Cruise Lines,thetruth.com, Ocean Spray, Panasonic and Jack Daniels to name a few. During his time there he co-founded and led their Research and Development Lab where he and his team worked closely with the advertising agency designing and developing consumer experiences on- and off-line. The lab helped bridge the gaps between usability, information delivery, and interaction design.

Since joining IDEO, Ryan has worked with developers, mechanical engineers, and business leads to develop multi-purpose interface solutions across multiple industries. His work exemplifies IDEO’s approach to design by linking direct customer insights to appropriately designed interactions.


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Matt Jones, Interaction Design Director, Google Creative Lab, Google Inc.

Matt Jones is an Interaction Design Director at Google Creative Lab, NYC. He has been designing digital products and services since 1995.



Creative director for the launch of BBC News Online, he co-founded and designed Dopplr.com in 2007, a service for frequent travelers since bought by Nokia. Between 2003-2005, he worked at Nokia on areas as diverse as tangible/physical interfaces and the human experience of play. 



Between 2009-2012 he was a principal at BERG, a design/invention company in London that has had projects exhibited in MoMA, and products featured the FT, FastCompany, Wired and Marvel comics.



He originally studied Architecture, has written on interaction design, amongst other things, for 10 years at http://www.magicalnihilism.com and teaches on the Design Interactions course at the Royal College of Art.


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Susan Kattelus, Manager, Public & Government Affairs, ExxonMobile

Susan Kattelus is a writer and marketer based in Houston, Texas. At ExxonMobil, she creates exhibitions to showcase the company’s brand, people, and competitive edge. Her technical writing background provides the foundation for transforming complex data and issues into compelling displays. She holds a master’s degree in journalism from the University of Missouri and has been part of the public affairs team at ExxonMobil since 2005. Recent non-work adventures include photographing brown bears in Alaska and designing what she hopes will be the world’s most comfortable bed.


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Georgia Krantz, Senior Education Manager, Adult and Access ProgramsGuggenheim Museum, Adjunct Assistant Professor of Communications, NYU ITP, MoMa

 

Georgia Krantz works full-time as the Education Manager for Adult Interpretive Programs at the Guggenheim Museum.  She is an art historian with extensive teaching experience from Ancient to Contemporary Art.  She is Adjunct Professor at the New School as well as ITP, and lectures at the Guggenheim, the Museum of Modern Art and the International Center of Photography.  Over the past few years she has been involved in several outside projects including an NEA-funded educational website for the Rubin Museum of Himalayan Art, and Vital Visionaries, a study by the National Institute on Aging on the value of art for promoting intergenerational communication.  She has an MA in Art History (Northern Renaissance and Baroque Art), and is working on her Ph.D dissertation in Modern Art. 


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Ray Kurzweil, Author, Inventor, and Director of Engineering, Google Inc.

Ray Kurzweil is one of the world’s leading inventors, thinkers, and futurists, with a thirty-year track record of accurate predictions. Called "the restless genius" by The Wall Street Journal and "the ultimate thinking machine" by Forbes magazine, Kurzweil was selected as one of the top entrepreneurs by Inc. magazine, which described him as the "rightful heir to Thomas Edison." PBS selected him as one of the "sixteen revolutionaries who made America."

Kurzweil was the principal inventor of the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition. 

Among Kurzweil’s many honors, he is the recipient of the National Medal of Technology, was inducted into the National Inventors Hall of Fame, holds nineteen honorary Doctorates, and honors from three U.S. presidents. 

Ray has written seven books, five of which have been national best sellers. The Singularity is Near and Ray’s latest book How to Create a Mind have been New York Times Bestsellers. 

Ray was recently appointed Director of Engineering at Google.


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Rachel Law, Creative Technologist, CHI & Partners

Rachel Law is a conceptual artist and programmer living in Brooklyn, New York. She divides her time as a creative technologist at CHI & Partners as well as teaching design at Parsons. Her practice is centered around social mythologies and how technology facilitates the creation of new communities. Her work spans across a wide range of mediums ranging from disruptive programs to interactive installations to analog photography and book-art.

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Jon Lax, Partner, teehan+lax

Jon is the President and Co-Founder of Teehan+Lax. He is responsible for the overall strategic direction and operation of the company. Since starting Teehan+Lax in 2002 Jon has worked with clients like Beatport, Corcoran, Medium, Google, and Bell.

 He is responsible for establishing TL Labs and making teehan+lax one of the most respected companies in the digital industry.  Jon can be found on twitter @jlax.


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Zach Lieberman

Zach is an artist with a simple goal: he wants you surprised. His work uses technology in a playful way to break down the fragile boundary between the visible and the invisible. He has held residencies at Ars Electronica Futurelab, Eyebeam, Dance Theater Workshop, and the Hangar Center for the Arts in Barcelona, and his work has been exhibited around the world.

Zach is one of the co-founders of openFrameworks, a C++ library for creative coding. He's currently working on the EyeWriter project, a low-cost, open source hardware and software toolkit that helps people draw with their eyes. The project has won the Design of the Year from the London Design Museum, FutureEverything prize and the Golden Nica in Interactive Art at Ars electronica. It was also listed by Time Magazine as one the 50 best inventions in 2010. Zach is one of the recipients of the AOL 25 for 25 grant, and was listed in Fast Company Magazine’s 100 Creative people in business.  He's in the process of launching the School for Poetic Computation, a new school focused on creative use and misuse of technology.


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Mark Logan, SVP Digital Innovation, Barkley

Mark leads Moonshot, the Innovation Lab at Barkley.  In 2012, Moonshot won AdWeek’s inaugural Project Isaac award for Innovation Best Practices. Moonshot has produced patent applications and award-winning projects, such as the Krispy Kreme Hot Light application, the only marketing application ever to connect hot, fresh doughnuts to the Internet of Things.

Fueled by yummy doughnuts, Mark does mud races and marathons.


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Mihae Mukaida, Co-Founder, RockPaperRobot

Mihae S. Mukaida is the Co-founder of RockPaperRobot, an engineering boutique specializing in the innovation and fabrication of kinetic furniture, lighting, and installations. RPR fuses together art and technology to create beautifully reactive objects with novel actuation schemes, from passive (e.g., levitating tables and expandable surfaces) – to robotic (e.g., mechanized, sensor-based chandeliers) – to the quirky and playful (think robotic arms that draw your face in coffee). Her experience is not without deep roots in advertising and has worked with experiential agencies, designing spaces for TED, AT&T, Kiehl's, and GE. Part of a larger collective and a select tenant of New Lab, a innovation space in the Brooklyn Navy Yard, RPR regularly collaborates with creatives and agencies to develop unique experiences that meld digital and analog worlds in ways unexpected and yet appropriately paired.


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Stacey Mulcahy, Technology Evangelist, Microsoft

Stacey Mulcahy is a technical evangelist with Microsoft for Windows 8. Prior, she was the Lead Developer working with a variety of technologies at Big Spaceship, a digital agency based out of Brooklyn, NY.

She has worked at Teknision and Fuel Industries in Ottawa, Canada, and IQ Interactive in Atlanta in a variety of technical roles.

A technical editor and instructor, Stacey enjoys sharing her love for her work in interactive development. She considers her lack of verbal filter and extreme candor just a small part of her charm.


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Tim Nolan, BBH Labs

Tim Nolan was a product of the first dotcom boom, and has been proudly serving the Internet since 1996. Since then he has continued to produce genre-defining work that has reinvented ways brands communicate online.

Over the years he has worked in some of the most respected digital and traditional agencies. His critically acclaimed work has been recognized by some of the most prestigious advertising and digital award shows including: The Cannes Lions, The FWA, One Show, Effie Awards, The Webbys & Time Magazine. Tim currently heads up BBH Labs in New York, the innovation unit of the BBH Global advertising network. He also oversees all digital output for all BBH New York’s clients.

 


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Imari Oliver, Innovation Director, LABS, McGarry Bowen

Imari possesses a wealth of digital, production and platform innovation experience.  His background as an Executive Producer, Project Director and Innovation Strategist with over 14 years of experience in the marketing and advertising industry has allowed him to achieve a level of expertise in delivering products and platforms that shifts how brands connect and interact with people and communities.

He has held leadership roles at agencies focusing on digital engagement including G2 Worldwide, AKQA, Atmosphere Proximity and mcgarrybowen.  He managed teams responsible for project and product delivery and led innovation planning and delivery efforts for leading brands in consumer packaged goods, technology, sports and entertainment.  His passion for connecting design, strategy, media, data, content and technology led him to his role as Innovation Director at mcgarrybowen.

In this role he leads his team in continually exploring what's next at the intersection of technology, business intelligence and human behavior and transform those trends into insights that can become the catalyst for a new product, service or business opportunity.   Well versed in lean startup, scrum and agile methodologies, Imari's goal was to make ideation and product development "playful" and "engaging."

A fervent proponent of ideas and storytelling, in his spare time, Imari produced the first TEDxHarlem conference, attended film school and wrote, directed and produced a science fiction short film - Replacement 5.16.

Imari hails from the County of Kings - Brooklyn, and believes that "Innovation is derived from having a natural curiosity of the world.  It means talking to different people, creative play and  exploration.  Problems aren't solved and opportunities aren't  discovered by sitting at a desk. "


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Matt Powell, Chief Information Officer, Kirshenbaum Bond Senecal + Partners

Matt Powell is the Chief Information Officer of Kirshenbaum Bond Senecal + Partners (kbs+) and Co-Founder of kbs+ Spies & Assassins. As the leader of the agency’s digital, technology and CRM practice, Matt plays a key role in driving the agency’s invention culture and bringing invention to life for blue-chip clients like PUMA, BMW, HomeGoods and Vanguard.  

Since joining kbs+ in 2008, Matt has led the agency’s digital and CRM team, growing it from four people to 75 people.  In addition to co-founding kbs+ Spies & Assassins in 2010, he also co-invented the kbs+ Client Stock Index, a “Hello Moment” to align agency employees with clients’ business performance. Matt also co-founded the kbs+ Test Kitchen, a unique technology partnership that gives agency employees access to the latest media and technology innovations.

At kbs+, Matt has helped to re-imagine the PUMA retail experience by working with the brand to create and build the PUMA JoyPad, The PUMA Factory website, in-store customization experience, and much more.  He was also a core member of the team behind BMW’s i Window to the Near Future, transforming live traffic on NYC’s 6th Avenue into BMW i concept electric vehicles offering a glimpse into the future of driving.

Prior to joining kbs+, Matt co-launched MNET, where he secured major clients such as Gillette, Oral-B, Hasbro, and Baskin-Robbins, for which he designed the back-end web platform the brand uses to this day.  He joined kbs+ from Company C, where he launched and ran the digital practice.  An entrepreneur by background, Matt also co-founded Second Button, a web-based made-to-measure clothing manufacturer, and Ergo, a healthcare technology company.


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Olivier Rabenschlag, Head of Creative, Google Inc.

Olivier Rabenschlag comes from the advertising world where he worked for creative agencies such at Dare London, Crispin Porter & Bogusky in Miami, Ogilvy in New York and most recently at TBWA\Chiat\Day in Los Angeles as Group Creative Director of Media Arts. Olivier’s clients during his advertising career included Adidas, Axe, Coke Zero, Nissan, Pepsi, Visa and VW. His award-winning work includes the Coke Zero’s ‘Lawyers’ campaign, Apple’s first iAd for the Nissan Leaf, Visa’s Olympic sponsorship programs, Grammys’ festival campaigns and Anthony Zuiker’s ‘Dark Prophecy’ iPad app. Additionally, he has been featured in numerous publications such as Paul Springer’s “Pioneers of Digital” and “Ads to Icons: How Advertising Succeeds in a Multimedia Age”. Olivier is now a Head of Creative in Google’s Agency team working closely with creative agencies and transforming modern day advertising by unlocking digital possibilities.


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Jim Russell, Chief Innovation Officer, Mckinney

Jim joined McKinney in 2003 from Circle.com in Boston, where his work for the online launch of the MINI Cooper was named Most Innovative Marketing Campaign of the Year by Business 2.0. Jim hired the teams and created the structures that helped reinvent McKinney as the first major agency to integrate digital into existing disciplines rather than as a separate business unit. As a result, 90% of McKinney’s frontline staff today is active in creating and managing integrated digital efforts that include online advertising and CRM, social media, interactive brand experience, mobile and site design. Jim started his career at Accenture, first working in artificial intelligence and then at their Center for Strategic Technology in Palo Alto. Jim is a graduate of the University of Wisconsin at Madison.


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Dylan Schwartz, Creative Director, Saatchi & Saatchi LA

As a Creative Director at Saatchi & Saatchi LA, Dylan Schwartz oversees creative efforts for Toyota's digital and mobile properties, as well as advertising for Toyota’s plug-in vehicles. Prior to his current role, he helped introduce the Nissan LEAF to the world while working at TBWA Chiat/Day. During that time he had the privilege of collaborating with Apple to create the worlds first iAd, demoed by Steve Jobs at the launch of the iPhone 4 in 2010. In 2011 he helped create the “Gas Powered Everything” campaign, voted by ad week as one of the 10 best commercials of the year. Dylan has a long history of innovative work for brands including, Toyota, Nissan, HBO, Sony Playstation, Pepsi, Coldplay, Tim Burton, Infiniti, Scion, Acura, Activision, Warner Bros, Harley-Davidson, Time Warner, and IBM.
 

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David Schwarz, Creative Partner, HUSH

David Schwarz is an award-winning creative with over a decade spent working with brands to design compelling experiences utilizing content, interactivity, architecture and technology. After graduating from Art Center College of Design, he became a sought-after freelance design director working for notable creative studios on both coasts. Since, he has developed numerous projects for brands across sport, luxury, beauty, technology and entertainment categories, most notably: Nike, Estee Lauder, Google, Ted Baker, Hearst, Esquire, Showtime, Under Armour, Nokia, Sony Ericsson, National Geographic, among others.

Schwarz has been featured in numerous publications and trades like Creativity, AdWeek, Fast Company, Inc Magazine, FWA, Monument Magazine and IdN’s “Flips.” He’s spoken at conferences for AdWeek, AIGA, FITC, SXSW, Styleframes, Event Design Summit, Thinking Creatively, Columbia School of Architecture, The One Show, Digital Dumbo, as well as judging numerous competitions including the AICP Design Awards.


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Karolina Sobecka, Artist

Karolina Sobecka is an interdisciplinary artist based in Brooklyn.  She works with design, interactivity, animation, computer games and other media and formats. Her work often engages public space and explores the way we interact with the world we create. Her current project explores climate engineering and the cultural repercussions of scientific and technological advances.

Karolina received her BFA from SAIC and her MFA from Calarts. She has also studied and taught in the University of Washington’s DXARTS PhD program and is currently a Visiting Artist at SAIC.

Karolina’s work has been shown internationally, including at the Victoria & Albert Museum, MOMA, Beall Center for Art + Technology, ISEA and ZERO1. She has received awards from, among others, NYFA, Creative Capital, Princess Grace Foundation, Rhizome, Vida Art and Artificial Life Awards, and the Japan Media Arts Festival. 

In 2009 Karolina founded Flightphase, an experimental formats art and design studio, which develops a variety of art and commercial projects at the intersection of art, design, and technological innovation.


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Pete Stein, Global CEO, Razorfish

I’ll never forget my first encounter with the Spyglass browser in 1995 — it was love at first sight. At the time, I was a business neophyte, but I knew with great certainty that it would create expansive opportunities. What energizes me now is that a whole new set of disruptive technologies are creating new opportunities for the businesses that are willing to embrace them.

As the Global CEO of Razorfish, my job is to create an environment where the best ideas can rise from our passionate and talented teams. I have always believed that the whole is greater than the sum of its parts, and that the best ideas can rise from the creative tension generated by bringing together many varied points of view. It’s part art and part science — and this thinking has been embedded into our DNA from day one.

Prior to becoming CEO, I was President of the agency’s East region, where I was fortunate to work with incredible brands including Mercedes-Benz USA, UNIQLO, Unilever’s Axe, Citibank, Starwood, T. Rowe Price and Ford Motor Company — brands that have all embraced winning through digital. I was responsible for driving Brand. New. Thinking.™ throughout the organization, as well as overseeing our Mobile and Social practices, both of which saw more than 35 percent growth year over year.

Throughout more than 20 years in the industry, my true passion — building an organization that thrives on giving our clients a competitive advantage by embracing digital — has remained constant. This is what makes a difference to our clients and their bottom lines, and helps businesses connect with their customers like never before.

And to think, it all started with a browser.


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Kip Voytek, Director of Innovation

As Director of Digital Innovation, Kip is responsible for leading the integration of emerging technologies, digital practices, and analytics with MDC agencies' cultures, processes, and skillsets, as well as working with their clients.  As part of the strategic planning group, he works on implementing and growing solutions across the network. 

Kip was SVP, ECD of Interaction Design at R/GA, providing creative leadership on the Nike, Nokia, J&J, IBM and other accounts.  He also served as head of planning and strategy at LBi/NA and RAPP where he brought digital behavior and insights to traditional brand planning.

Kip’s introduction to interactive design was as a game designer for EAI and Byron Preiss Multimedia, where he designed games based on licensed properties such as X-Men, Spiderman, Barbie, Clue, Scooby-Doo and Animaniacs. Prior to his focus on interactive design, Kip was a political consultant and speechwriter.

In his spare time, Kip is active in the Arduino, electronics, and Maker community as well as open source data and visualization tools.


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Brian Williams, The Martin Agency, Associate Creative Director

Brian Williams is an interdisciplinary creative director/art director at The Martin Agency in Richmond, VA, currently leading creative for the American Cancer Society and London-based Education First.
 
Prior to joining Martin in 2008, he spent time at Goodby, Silverstein & Partners in San Francisco where he created campaigns for Sprint, Adobe, HP and the NBA. And before that, in Minneapolis, he launched Geek Squad's first national campaign. And before that, things get pretty dull as he created up to 40 mostly awful small space ads per day at the free weekly in Santa Fe, NM.
 
His work for the JFK Presidential Library & Museum has garnered 120 international awards for interactivity, design and innovation, including FWA Site of the Year, 16 Cannes Lions and two Emmy nominations. He enjoys Eastern European cinema and has never lost at rock, paper, scissors (26-0-294).


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Manoush Zomorodi, Host + Managing Editor, New Tech City, WNYC

 

Manoush is the host and managing editor of WNYC’s New Tech City, a weekly podcast and segment featured on Morning Edition that explores innovation, creativity, technology and the new economy.

A graduate of Georgetown University , Manoush has been a producer, correspondent and presenter for the BBC, a reporter and anchor for Thomson Reuters Television, and a media consultant to non-profits including the Council on Foreign Relations, Human Rights Watch and the Gates Foundation. She is also the author of Camera Ready: How to Present Your Best Self and Ideas On Air or Online, one of the top-selling journalism ebooks on Amazon.

She lives in Brooklyn with her husband, NY1 reporter and anchor Josh Robin, and their two kids. She blogs at manoushz.com

 

CreateTech 2012 speakers