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humans+machines+environments


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CreateTech2014 conference


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CreateTech2014 conference


CreateTech 2014 - BOSTON - November 12-13, 2014

 

Our lives are now enmeshed with technology in more ways than we can count. The boundaries dividing humans, machines and built environments are falling; everyday life is becoming a meld of emerging cultures and behaviors. Technology is erasing old boundaries, for marketers, for everyone.

Explore new territory at CreateTech 2014.

Conference schedul

Session Information

Boldly Go!
Register now! $795 - 4A's members: $695 

Subscribe to the CreateTech Twitter list.

Watch CreateTech2013 videos at the 4A's YouTube channel.

SPECIAL ACTIVITY!!

Wearables Design Workshop with Mike DiGiovanni, Mobile Architect, Isobar

Sign up here!

Limited to 15 participants. Only a few spaces left!
(Another workshop may be scheduled) Workshop is included with CreateTech registration. Not sold separately.

4A's CreateTech 2014

November 12-13, 2014


 

With a great community of technologists, thinkers, makers and agencies, Boston will be an ideal location for this year's CreateTech.

Agenda here!

Chick - cfoxgrover@aaaa.org

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About CT2014


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About CT2014


4A's CreateTech 2014

Time is running out! REGISTER NOW!

November 12-13, 2014
(Breakfast at 8AM - Sessions end at 5:30PM - Lunch provided.)

Creativity and the Internet of Everything: new abilities, new interfaces, new designs, new behaviors, new data

We’re exploring with the leaders working on the frontiers of our expanding digital lives.

Conference Snapshot

  • Meeting place for agency technologists, creatives and strategists.
  • Summit for presenting and discussing the great work and collaborations in creative experiences and communications design.
  • An opportunity to explore our the digital future with thought leaders, visionaries, leading-edge marketers and peers.

Organized by the advertising industry’s association, the 4A's, CreateTech’s annual gathering is a singular opportunity to focus on the dynamic interaction of technology and the industry’s creative disciplines. For the past three years, CreateTech has been a leading event, exploring the outer limits of digital creative and the changes technology has brought to the industry.

CreateTech’s theme for 2014 is: No edges: humans machines environments

CreateTech tackles and investigates this theme in three ways:

“Ambient intelligence”: people, places, things

The starting point is the emerging Internet of Everything, an ever-more-connected world of people, places and things: Wearable technology; smart appliances; connected cars; homes and environments. The implications are nothing short of what Jeremy Rifkin called a Third Industrial Revolution.

Speakers from a wide array of fields, from urban design to game design to robotics, will explore how individuals, technologists and brands will be advancing new models of communication design for pervasive media and new personal and social behaviors and habits.

Applications: knowledge, skills, working together

The edges between disciplines in engineering, creative expression and media are breaking down. Data, automation, ubiquitous sensing and expressive devices are blurring the edges between all forms of interactive communications and media channels.

And once hard edges of silo’ed expertise are blurring into collaborative practices, team structures and value exchange. Dedicated sessions will grapple with the requirements and challenges of the new creative team; how to attract and hold top talent; how to plan for and reap excellence.

Our stories: client, agencies, consumers, ourselves

CreateTech tells great stories--from agencies, marketers, technologists and everyone--about the ways that digitally enabled physical and virtual environments are changing how we live, what we do and how we think and feel.

And, of course, CreateTech celebrates and highlights the work—inspiring, dazzling, far-reaching—born of these collaborations.

We are very pleased to be holding CreateTech in Boston the home of MIT MediaLab, the Harvard iLab, a vibrant startup community and a city that is pioneering in its deployment of the internet of things.

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Speakers 2014


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Speakers 2014


4A's CreateTech 2014

November 12-13, 2014
(Breakfast at 8AM - Sessions end at 5:30PM - Lunch provided.)

REGISTER NOW!

CreateTech2014 Speakers (more to come)

Selected Session Descriptions Here

  • Kati London Senior Researcher at Microsoft Research, FUSE (Future User Social Experiences) Previously, she was Director of Product for Zynga New York and Vice President at Area/Code (acquired by Zynga). In 2012 she became Innovator-in-Residence at USC’s Annenberg School, where she led workshops in Design Patterns for Autonomous Objects.
    katilondon.com
  • Dr. Cynthia Breazeal, Founder and CEO, Jibo IEEE Spectrum: Unveiling Jibo
  • David Shrier, New Ventures Officer, Managing Director, Connection Science and Engineering, MIT. "Our goal is to forge the foundations of an integrated framework for understanding the connected world we live in. This requires a multidisciplinary, interdepartmental effort that leverages and supports existing disciplinary network projects."
  • Jason Levy, SVP, Engagement Strategy & Innovation, Saatchi & Saatchi Wellness - http://jmlevy.tumblr.com/
  • Rudina Seseri, Fairhaven Capital Partners. Rudina joined Fairhaven Capital at its inception in 2007. She currently serves on the board of directors of CrowdTwist, FashionPlaytes and SocialFlow. In addition to investing, Rudina helps her portfolio companies with strategic direction and growth strategy, building boards and executive teams, strategic partnerships and lead generation. Rudina also serves as an Entrepreneur-in-Residence at the Harvard Business School.
  • Ben Malbon, Director, Creative Partnerships, Google Art Copy & Code
  • Mike DiGiovanni, Mobile Architect, Isobar & Google Glass developer Mike's work featured in FastCompany
  • Jason Alan Snyder, Senior Vice President Group Director, Creative Technology and Integrated Production – North America, at Momentum Worldwide - Evil Robot Mfg. Corp.
  • Steven Dean, Partner at PreHype; Faculty Member, MFA Program in Products of Design School of Visual Arts; NY leader Quantified Self Meetup.
  • Layne Braunstein and Josh Horowitz, co-founders of FakeLove, "Seeing Sounds, Hearing Colors: Experiencing Brands through Synesthesia"
  • Conor Brady, Chief Operating Officer, Critical Mass and the United Nations Mine Action Service "Sweeper"
  • Fernanda Viegas, Research Scientist, Google
  • David Schwarz, Creative Partner, HUSH
  • John Cain, VP, Customer Experience Strategy, SapientNitro
  • Jessica Banks, CEO and Founder at RockPaperRobot, - Banks founded RockPaperRobot, a company that redefines traditionally static objects (e.g., furniture and lighting) into ones that respond and react in real-time. Inspired by physics principles, Jessica’s creations expand the functional and aesthetic versatility of homes and workplaces.
  • Sheldon Monteiro, Chief Technology Officer, SapientNitro
  • Chris Reigl, CEO, Stratacache
  • Jackie McCarthy, Director of Wireless Internet Development, CTIA -The Wireless Association®. - Jackie works with stakeholders across the wireless ecosystem to develop best practices and guidelines for mobile technology’s emerging uses, including mobile health, connected transportation and mobile financial services.
  • Travis Threlkel, Founder, Chief Creative Officer, Obscura Digital
  • Abby Fichtner, Hacker-in- Residence, Harvard Innovation Lab - Hackerchick blog
  • Uwe Gutschow, Head of Digital & Social Strategy, Managing Director, Creative Director, Innocean USA - SXSW panel proposal: "The Neurochemistry of Brand Love"
  • Nigel Jacob, @nsjacob, Co-founder of @newurbanmechs | @codeforamerica board | Urban Technologist-in-Residence @Living_Cities | Exec-in-Residence @BUManagement
    New Urban Mechanics
  • Stacey Mulcahy, Microsoft Technology Evangelist, Windows 8. "I'm also a tinkerer, who would rather be making than meeting. I am a big fan of stuff." - Read about the upcoming "Young Game Makers" day in Boston and NYC
  • Mike Baker, Co-founder, President and CEO, DataXu - Video: Using Big Data and Analytics to Reinvent Marketing
  • Byron Ellis, CTO, Spongecell - Byron's Book, Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data
  • Joel Beckerman, Founder and Lead Composer, Man Made Music and author, The Sonic Boom , ManMadeMusic
  • Greg Heard, Vice President, Brand Identity and Design, AT&T
  • Ray Velez, Chief Technology Officer, Razorfish - Razorfish Emerging Experiences
 
 
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Sponsors+Partners


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Sponsors+Partners


Thanks to Our Great Sponsors and Partners

MEDIA PARTNERS

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Connect


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Connect


4A's CreateTech 2014

November 12-13, 2014
(Breakfast at 8AM - Sessions end at 5:30PM - Lunch provided.)

Connect with 4A's CreateTech2014!

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