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CreateTech 2015


Nov 11–12 2015
Convene at 32 Old Slip, NYC

The conference for the seriously curious:

"A must-have superpower in the 21st century is the capability to connect the dots across both emerging and existing technologies. Stuart Kaufman first described the untapped potential of what could be as the “adjacent possible”... Everything we need to innovate is in our sandbox and can be found at the edges between our sectors, disciplines, and technological silos."

-Saul Kaplan
Founder and Chief Catalyst, Business Innovation Factory

 

 

 

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CreateTech 2015


Nov 11–12 2015
Convene at 32 Old Slip, NYC

The conference for the seriously curious:

"A must-have superpower in the 21st century is the capability to connect the dots across both emerging and existing technologies. Stuart Kaufman first described the untapped potential of what could be as the “adjacent possible”... Everything we need to innovate is in our sandbox and can be found at the edges between our sectors, disciplines, and technological silos."

-Saul Kaplan
Founder and Chief Catalyst, Business Innovation Factory

 

 

 

Where do great ideas come from? 

Technology has created broad new fields of exploration for creativity — for products, utility and communications. It’s not enough to optimize our existing practices; we must reach across old divisions to discover new innovative opportunities for the agency, the enterprise and society.

Don’t miss 4A’s CreateTech 2015, where futurists, start-ups, artists and technologists gather to expand our imaginations, to explore the potential in those adjacent fields. That next step may be light-years away, but the theory of “the adjacent possible” says it may well be right next door.

“You never change things by fighting the existing reality. To change something build a new model that makes the existing model obsolete.”
— Buckminster Fuller

The 4A’s CreateTech is one of the premier conferences focused on the boundary-breaking field of creative technologies. Top advertising agencies, along with other media enterprises, gather to connect, share knowledge and experience, and draw inspiration at the visible horizon of creative innovation. Here’s what participants from last year had to say about CreateTech: 

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About CreateTech


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About CreateTech


CreateTech 2015: Who

  • Erica Orange, Jared Weiner - The Future Hunters, (formerly known as Weiner, Edrich Brown) has been tracking emerging trends and innovation since 1977 and is the trusted consultant to governments, financial institutions, retail and communications firms around the world. Erica and Jared on YouTube.
  • Ari Popper and Scott Susskind, SciFutures, Video, use science fiction in idea generation and prototyping for brands.
  • Melissa Eccles ,Creative Director Immersive Entertainment, Elastic.tv,and Frank Rose, Digital Anthropologist, will explore immersive technology and storytelling Video.
  • Anne Balsamo, Dean of School of Media Studies & Prof of Media Studies, New School. Dr. Balsamo is a groundbreaking national leader in media studies, a scholar and media-maker whose work links cultural studies, digital humanities, and interactive media. Her special interest in the relationship between technology and culture informs her practice as a scholar, researcher, designer, and entrepreneur. Her current work investigates the cultural implications of Public Interactives as an emergent media form. New projects include the design of digital memorials, and the creation of feminist networked learning experiments. She is the author of Designing Culture: The Technological Imagination at Work
  • Makeshift - “A field guide to hidden creativity” finds creativity in the unlikeliest place on earth. - http://mkshft.org
  • Claudia Perlich, Chief Scientist, dstillery, an expert on machine learning, we’ll learn about the field, and where advanced computer and data science is headed for marketers and advertisers. Enabling traditional needs like personalization and targeting and opening up new possibilities in experience design for brands.
  • Piers Fawkes, founder and editor-in-chief of PSFK, a daily news site that provides a go-to source for new ideas and inspiration. He also is president of PSFK Labs, a strategic practice for brands and a publisher of thought leadership studies on the intersection of new technology and contemporary life.
  • Google Ideas
  • KEEP UP TO DATE: CreateTech 2015 Agenda

CreateTech 2015: How

Keynotes, case studies and sessions on Adjacent Possible topics and presentations of cutting-edge work at the nexus of creativity and technology.

The Agency

What is the role of technology in the agency today? New positions, New processes, New capabilities. What do new structures of media communications and consumer behavior require of the creative business?

The Enterprise

All business is now digital business; enabling, disorderly and exciting. Advertisers and marketers are evolving and creating for new networks.

Society

Technology is just another word for the instruments of life; tools we create, and re-create us.
Technology always challenges convention and moves us forward towards new solutions AND new problems. Digital, mobile and very personal communications technologies have swept in new individual and collective behavior and mindsets.

The Emerging Future

The world is now alive with still yet unrealized potential and innovations too numerous to follow. We must meet this new world with our hearts and imaginations if we're to participate in the promise of the digital age.

"Most of the technology involved in the web, like the hypertext, like the Internet, multi-font text objects, had all been designed already. I just had to put them together. It was a step of generalizing, going to a higher level of abstraction, thinking about all the documentation systems out there as being possibly part of a larger imaginary documentation system.”
-Tim Berners-Lee

 
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Connect with CreateTech


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Connect with CreateTech


Connect with 4A's CreateTech 2015

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Sponsors


Thank you to all of our sponsors and media partners!

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Sponsors


Thank you to all of our sponsors and media partners!

 

Industry Partner

Sponsors

 
 

Media Partners