With a great community of technologists, thinkers, makers and agencies, Boston will be an ideal location for this year's CreateTech. We're going into planning now, so save the date! More details soon as we get it together.
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What is the mission of the conference?
The 4A's CreateTech conference is the meeting place where agency technologists, creatives and strategists explore the present and future opportunities in creative experience and communications design with thought leaders, visionaries, leading-edge marketers and their peers.
This year the overall theme is No edges: humans+machines+environments.
The starting point is the emerging Internet of everything, an ever more connected world. CreateTech will include discussions of things like wearable technology, smart appliances, connected cars, homes and environments. We're inviting speakers to explore how individuals, technologists and brands will be dealing with new design, communications and social paradigms.
It is also about how the edges between disciplines in engineering, creativity, communications are breaking down. How data, automation, sensing and expressive devices are blurring the edges between interactive communications and media channels. New roles are emerging, in all businesses, as the digital extensions of human activity are growing every day.
We're interested in stories from agencies and other creative and innovative enterprises about how these once hard edges are morphing into new collaborative practices and structures. And, of course, the inspirational work that results.
We're interested in how you're pushing your ideas farther.
There are a number of ways to participate. We're still taking submissions and ideas.
We are actively searching for highly theme-relevant, future-oriented talks by thought leaders for CreateTech, from inside and outside the agency world.
Every year we have three presentations in which agencies with their clients talk about the details of conceiving and building groundbreaking technology-driven creative experiences. We're looking for the best creative, adventurous technology solutions and great collaborations.
Again, we'll present two or three topic discussions on stage. Here an agency thought leader organizes a discussion around topics relevant to the conference theme or topics related to technology's impact on society and the changing marketing ecosystem, agency work, practices, organization, etc. Last year's panel topics included agency innovation labs and creativity in built environments,
Following in the footsteps of our friends at Leaders in Software and Art, we're soliciting proposals for five- minute lightning talks about new work by artists, academics, data scientists and other fields using technology in expressive ways.
We won't be able to accommodate everyone, but we'd like to. The Creative Technologies committee will review all the applications to create the best experience for all attendees that the space and time will allow!
The breakouts and lightning presentations are an experiment for us, so we're also looking to gauge interest and decide how to configure. Let us know what you think below.