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CreateTech2014 conference


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CreateTech2014 conference


CreateTech 2014 - BOSTON - November 12-13, 2014

Top 10 Takeaways from CreateTech 2014:

1.       Dr. Cynthia Breazeal from the MIT Media Lab designed a robot to become part of the family in the connected home. As things become intelligent, we’ll want to communicate in many more ways, including with our emotions, than simply through screens. Technology will allow us to engineer more personable tools and spaces. Brands will need to engage in even more trustworthy and contextually appropriate ways. http://www.myjibo.com/

2.       David Shrier from MIT’s Center for Connection Science and Engineering told us about their “Living Labs” where innovations in changing human behavior are deployed in the real world with real people. The “Living Labs” go into real workplaces to look for insights into people’s behavior, not their beliefs, to help us design our environments for effective and fulfilling interactions. Sandy Pentland, the Center’s founder, is interviewed here: http://edge.org/conversation/reinventing-society-in-the-wake-of-big-data

3.       Fernanda Viegas of Google showed us how powerful it is to see the unseen with a data-driven visualization of wind flows that sailors, firefighters and pilots foundhelpful. http://vimeo.com/48625144

4.       UnderArmour and Mindshare showed us new wearable technology that will make collecting personal data as easy as putting on a t-shirt. http://about.mapmyfitness.com/2014/11/wearables-expanding-beyond-steps-with-sweat-heartbeat-data/

5.       Nigel Jacob from Boston’s New Urban Mechanics showed marketers how civic innovation and using technology to activate the urban environment help government build trust by surprising and delighting citizens as much as managing the budget. http://www.newurbanmechanics.org/

6.       Kati London of Microsoft Research helped us see that a world of ambient intelligence, sensors plus analytics will surface new modes of interaction and can simplify and reduce the noise of complex environments to help us spend time on what matters to us.

7.       Jason Alan Snyder from Momentum Worldwide led a panel about what will drive future success of wearable tech and how brands and agencies can find appropriate communication opportunities in what another CreateTech speaker, Interface Foundry’s Rachel Law, highlighted as “body area networks.

8.       Sheldon Monteiro, SapientNitro’s Chief Technology Officer, offered the vision of a brand’s story system and the creative technologist’s role leading the design, build and maintenance of the continuous delivery of brand experience.

9.       Conor Brady, Chief Creative Officer of Critical Mass, showed us the framework for interaction design: working with the visible (the content and the environment) and the invisible (data and code) that produced their stunning work for the U.N. on helping people understand the still too-present dangers of land mines in many parts of the world. Mashable article on “sweeper”

10.       David Schwarz from Hush reminded us that we are just at the beginning of our understanding of the expressive possibilities that the internet of connected spaces, people and things makes possible.

11.       Advanced technologies centered around big data and analytics are allowing us to see a higher-resolution picture of everyday life. A holistic-context awareness is the big opportunity. Embrace the complexity and learn to live with and in it!

 

 
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4A's CreateTech 2014

November 12-13, 2014


 

WHAT 2014 ATTENDEES HAD TO SAY

"I go to a million tech conferences. The content for this one was a cut above. Also, the gender balance was great, which you NEVER see."

"Wonderful blend of key influencers, makers and future idealists within the industry space, providing excellent access to topics which are key to what we all do, want to evolve and how we'll make decisions about making positive change happen."
 

"The conference was inspiring and allowed us to bring home many new ideas to pitch to clients."
 

"The content was very relevant to my day to day professional life, and to the future of my agency."

 

 

 

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About CT2014


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About CT2014


4A's CreateTech 2014

November 12-13, 2014

Creativity and the Internet of Everything: new abilities, new interfaces, new designs, new behaviors, new data

We’re exploring with the leaders working on the frontiers of our expanding digital lives.

Conference Snapshot

  • Meeting place for agency technologists, creatives and strategists.
  • Summit for presenting and discussing the great work and collaborations in creative experiences and communications design.
  • An opportunity to explore our the digital future with thought leaders, visionaries, leading-edge marketers and peers.

Organized by the advertising industry’s association, the 4A's, CreateTech’s annual gathering is a singular opportunity to focus on the dynamic interaction of technology and the industry’s creative disciplines. For the past three years, CreateTech has been a leading event, exploring the outer limits of digital creative and the changes technology has brought to the industry.

CreateTech’s theme for 2014 is: No edges: humans machines environments

CreateTech tackles and investigates this theme in three ways:

“Ambient intelligence”: people, places, things

The starting point is the emerging Internet of Everything, an ever-more-connected world of people, places and things: Wearable technology; smart appliances; connected cars; homes and environments. The implications are nothing short of what Jeremy Rifkin called a Third Industrial Revolution.

Speakers from a wide array of fields, from urban design to game design to robotics, will explore how individuals, technologists and brands will be advancing new models of communication design for pervasive media and new personal and social behaviors and habits.

Applications: knowledge, skills, working together

The edges between disciplines in engineering, creative expression and media are breaking down. Data, automation, ubiquitous sensing and expressive devices are blurring the edges between all forms of interactive communications and media channels.

And once hard edges of silo’ed expertise are blurring into collaborative practices, team structures and value exchange. Dedicated sessions will grapple with the requirements and challenges of the new creative team; how to attract and hold top talent; how to plan for and reap excellence.

Our stories: client, agencies, consumers, ourselves

CreateTech tells great stories--from agencies, marketers, technologists and everyone--about the ways that digitally enabled physical and virtual environments are changing how we live, what we do and how we think and feel.

And, of course, CreateTech celebrates and highlights the work—inspiring, dazzling, far-reaching—born of these collaborations.

We are very pleased to be holding CreateTech in Boston the home of MIT MediaLab, the Harvard iLab, a vibrant startup community and a city that is pioneering in its deployment of the internet of things.

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Speakers 2014


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Speakers 2014


4A's CreateTech 2014

November 12-13, 2014
(Breakfast at 8AM - Sessions end at 5:30PM - Lunch provided.)

CreateTech2014 Speakers

Session Descriptions Click Here

  • Kati London Senior Researcher at Microsoft Research, FUSE (Future User Social Experiences) Previously, she was Director of Product for Zynga New York and Vice President at Area/Code (acquired by Zynga). In 2012 she became Innovator-in-Residence at USC’s Annenberg School, where she led workshops in Design Patterns for Autonomous Objects.
    katilondon.com
  • Dr. Cynthia Breazeal, Founder and CEO, Jibo IEEE Spectrum: Unveiling Jibo
  • David Shrier, New Ventures Officer, Managing Director, Connection Science and Engineering, MIT. "Our goal is to forge the foundations of an integrated framework for understanding the connected world we live in. This requires a multidisciplinary, interdepartmental effort that leverages and supports existing disciplinary network projects."
  • Jason Levy, SVP, Engagement Strategy & Innovation, Saatchi & Saatchi Wellness - http://jmlevy.tumblr.com/
  • Rudina Seseri, Fairhaven Capital Partners. Rudina joined Fairhaven Capital at its inception in 2007. She currently serves on the board of directors of CrowdTwist, FashionPlaytes and SocialFlow. In addition to investing, Rudina helps her portfolio companies with strategic direction and growth strategy, building boards and executive teams, strategic partnerships and lead generation. Rudina also serves as an Entrepreneur-in-Residence at the Harvard Business School.
  • Ben Malbon, Director, Creative Partnerships, Google Art Copy & Code
  • Mike DiGiovanni, Mobile Architect, Isobar & Google Glass developer Mike's work featured in FastCompany
  • Jason Alan Snyder, Senior Vice President Group Director, Creative Technology and Integrated Production – North America, at Momentum Worldwide - Evil Robot Mfg. Corp.
  • Steven Dean, Partner at PreHype; Faculty Member, MFA Program in Products of Design School of Visual Arts; NY leader Quantified Self Meetup.
  • Layne Braunstein and David Larkin, Fake Love
  • Conor Brady, Chief Creative Officer, Critical Mass and the United Nations Mine Action Service "Sweeper"
  • Fernanda Viegas, Research Scientist, Google
  • David Schwarz, Creative Partner, HUSH
  • John Cain, VP, Customer Experience Strategy, SapientNitro
  • Sheldon Monteiro, Chief Technology Officer, SapientNitro
  • Jackie McCarthy, Director of Wireless Internet Development, CTIA -The Wireless Association®. - Jackie works with stakeholders across the wireless ecosystem to develop best practices and guidelines for mobile technology’s emerging uses, including mobile health, connected transportation and mobile financial services.
  • Travis Threlkel, Founder, Chief Creative Officer, Obscura Digital
  • Abby Fichtner, Hacker-in- Residence, Harvard Innovation Lab - Hackerchick blog
  • Uwe Gutschow, VP, Digital and Engagement Strategy, Innocean USA - SXSW panel proposal: "The Neurochemistry of Brand Love"
  • Nigel Jacob, @nsjacob, Co-founder of @newurbanmechs | @codeforamerica board | Urban Technologist-in-Residence @Living_Cities | Exec-in-Residence @BUManagement
    New Urban Mechanics
  • Stacey Mulcahy, Microsoft Technology Evangelist, Windows 8. "I'm also a tinkerer, who would rather be making than meeting. I am a big fan of stuff." - Read about the upcoming "Young Game Makers" day in Boston and NYC
  • Mike Baker, Co-founder, President and CEO, DataXu - Video: Using Big Data and Analytics to Reinvent Marketing
  • Byron Ellis, CTO, Spongecell - Byron's Book, Real-Time Analytics: Techniques to Analyze and Visualize Streaming Data
  • Joel Beckerman, Founder and Lead Composer, Man Made Music and author, The Sonic Boom , ManMadeMusic
  • Gregg Heard, Vice President, Brand Identity and Design, AT&T
  • Vlad Levantovsky, Senior Technology Strategist, Monotype
 
 
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Sponsors+Partners


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Sponsors+Partners


Thanks to Our Great Sponsors and Partners

MEDIA PARTNERS

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Connect


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Connect


4A's CreateTech 2014

November 12-13, 2014
(Breakfast at 8AM - Sessions end at 5:30PM - Lunch provided.)

Connect with 4A's CreateTech2014!

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