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Creativity and the Adjacent Possible

Where do great ideas come from? 

Technology has created broad new fields of exploration for creativity — for products, utility and communications. It’s not enough to optimize our existing practices; we must reach across old divisions to discover new innovative opportunities for the agency, the enterprise and society.

"A must-have superpower in the 21st century is the capability to connect the dots across both emerging and existing technologies. Stuart Kaufman first described the untapped potential of what could be as the “adjacent possible”... Everything we need to innovate is in our sandbox and can be found at the edges between our sectors, disciplines, and technological silos."

-Saul Kaplan
Founder and Chief Catalyst, Business Innovation Factory

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Connect with CreateTech


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Connect with CreateTech


Connect with 4A's CreateTech 2015

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Sponsors


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Sponsors


Thank You to all of our Sponsors and Media Partners:

 

Industry Partner

VIP Sponsors

 
 

Participating Sponsor

Media Partners

 

For sponsorship opportunities and more information, please contact Brenda Major, bmajor@aaaa.org