Save the date - CreateTech 2014 - BOSTON - November 12-13, 2014

Watch CreateTech2013 videos at the 4A's YouTube channel.

And photos on the 4A's Facebook and Google+ pages.

Read the #CreateTech hashtag buzz report from TweetBinder.




With a great community of technologists, thinkers, makers, and agencies, Boston will be an ideal location for this year's CreateTech. We're going into planning now so save the date! More details soon as we get it together.

Chick -

We excited to announce that Ryan Habbyshaw, Senior Design Lead, IDEO will present  "Making in the Margin" sharing how IDEO designers flex their creative muscles to stay inspired and nimble. Ryan will highlight learnings from his journey from Arnold R&D to IDEO and share insights into how you can become more creatively confident. 

The Martin Agency, Tool & JFK Presidential Library & Museum's interactive exhibits

The JFK Library, The Martin Agency and Tool of North America discuss how they've merged history and technology to honor one of the great progressive leaders of our time.


Google, Toyota and Saatchi LA to present the "Toyota Collaborator" at CreateTech

Demo'ed at Google I/O and profiled on Fast Company Create, CreateTech is proud to welcome Toyota, Google and Saatchi LA to present a fascinating project with a fascinating story.


Phoenix Perry,  Adjunct Professor, Gaming, Design and Embodiment at NYU Poly, NYU ITP and NYU Steinhardt, will talk about game design as a starting point for understanding digital design and her creative process where fancy and reason do a sympathetic dance that gets to a better creative product.  Along the way she's going to show some of the games she's working on and has released.  

In addition to the Innovation Labs discussion session at CreateTech we are gathering information about the multifarious configurations and uses of Innovation Labs in agencies and other kinds of firms. Please consider taking a few minutes to contribute to our survey.

 "What energizes me now is that a whole new set of disruptive technologies are creating new opportunities for the businesses that are willing to embrace them." - Pete Stein @pstein211

From STEM to STEAM, the question of the day is the art and innovation in technology, the technology of new art and innovation. What are the concepts and understandings that can help us nurture the talents we need for tomorrow. Manoush Zomorodi leads a panel discussion to kick off CreateTech with some of the most insightful voices in the field today.  Read more here.

Hush and ExxonMobil to present at CreateTech

We're very happy to present a fascinating agency/client creative technologies story at CreateTech — Hush's work with ExxonMobil to present "ExxonMobil’s vision for consolidating and enhancing oil production in Upper Zakum, the largest oil field on Earth."

We're extremely happy to announce that Manoush Zomorodi will kick off CreateTech leading a panel on Creativity, Technology and Education. Look here for more details on this exciting session.

CreateTech Blog

CreateTech Blog

Mike DiGiovanni, emerging technology lead at digital agency Isobar and Google Glass enthusiast, has produced a prototype of “Glassware” called Tilt Control, which makes Glass usable for people with physical disabilities that prevent them from using their hands.

Read John McDermott's article at Digiday

Netflix/Fitbit hack pauses your movie if you fall asleep

It uses the data from a Fitbit to determine when you’ve fallen asleep while watching a streaming movie, and pauses your flick at that spot.

Story at TechCrunch:

CreateTech committee member Jason Snyder writes in iMediaConnection:

"Drones delivering Domino's, augmented reality, the industrial internet, the age of the algorithm, real-time bidding, geo-everything, convergence, and intelligent machines. These ideas and the exponential growth and adoption of technology are no longer the musings of futurists. They are business as usual, and they're here."

CreateTech Activities

SoDA April Session: Connected Devices

April 24, 2014, 9:30 - 11:30am EST

Art Directors Club | 106 W. 29th Street, New York, New York 10001.

Join SoDA for a boozy brunch and interactive conversation around the topic of Connected Devices. Superstar lineup of speakers from Adobe, Rokkan and Big Spaceship, SoDA is diving into the future outlook of device convergence.

Register Here!

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