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CreateTech 2015


A conference for the seriously curious

CreateTech is about exploring
where great ideas come from—
about how to use technological innovation
in every aspect of our industry.

Nov 11-12 2015
Convene at 32 Old Slip, NYC

 

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CreateTech 2015


A conference for the seriously curious

CreateTech is about exploring
where great ideas come from—
about how to use technological innovation
in every aspect of our industry.

Nov 11-12 2015
Convene at 32 Old Slip, NYC

 

Where do great ideas come from? 

Technology has created broad new fields of exploration for creativity — for products, utility and communications. It’s not enough to optimize our existing practices; we must reach across old divisions to discover new innovative opportunities for the agency, the enterprise and society.

Don’t miss 4A’s CreateTech 2015, where futurists, start-ups, artists and technologists gather to expand our imaginations, to explore the potential in those adjacent fields. That next step may be light-years away, but the theory of “the adjacent possible” says it may well be right next door.

“You never change things by fighting the existing reality. To change something build a new model that makes the existing model obsolete.”
— Buckminster Fuller

The 4A’s CreateTech is one of the premier conferences focused on the boundary-breaking field of creative technologies. Top advertising agencies, along with other media enterprises, gather to connect, share knowledge and experience, and draw inspiration at the visible horizon of creative innovation. Here’s what participants from last year had to say about CreateTech: 

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About CreateTech


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About CreateTech


CreateTech 2015: Who

  • Erica Orange, Jared Weiner - The Future Hunters
    The firm (formerly known as Weiner, Edrich Brown) has been tracking emerging trends and innovation since 1977 and is the trusted consultant to governments, financial institutions, retail and communications firms around the world. YouTube
  • Ari Popper and Scott Susskind, SciFutures, Video, use science fiction in idea generation and prototyping for brands.
  • Melissa Eccles ,Creative Director Immersive Entertainment, Elastic.tv,and Frank Rose, Digital Anthropologist, will explore immersive technology and storytelling Video
  • Anne Balsamo, Dean of School of Media Studies & Prof of Media Studies, New School - AIDS quilt project
  • HeyHuman - A creative agency presents its insights on neuroplasticity and marketing. A hit presentation at SXSW.
  • Makeshift - “A field guide to hidden creativity” finds creativity in the unlikeliest place on earth. - http://mkshft.org
  • Claudia Perlich, Chief Scientist, dstillery, an expert on machine learning, we’ll learn about the field, and where advanced computer and data science is headed for marketers and advertisers. Enabling traditional needs like personalization and targeting and opening up new possibilities in experience design for brands.
  • New York Historical Society exhibit and video artist
  • Google Ideas - Speaker/project TBD

CreateTech 2015: How

Keynotes, case studies and sessions on Adjacent Possible topics and presentations of cutting-edge work at the nexus of creativity and technology.

The Agency

The role of technology in the agency; new positions, new processes, new capabilities
What do new structures of media communications and consumer behavior require of the creative business?

The Enterprise

All business is now digital business; enabling, disorderly and exciting. Advertisers and marketers adjust to the new networks.

Society

Technology is just another word for the instruments of life; we are conditioned by our tools

Technology has extended personal communications and new behaviors and new situations that challenge convention.

The Emerging Future

The world is alive with unrealized potential and innovations too numerous to follow; but follow we must.

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Connect with CreateTech


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Connect with CreateTech


Connect with 4A's CreateTech 2015

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Sponsors


Thank you to all of our sponsors and media partners!

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Sponsors


Thank you to all of our sponsors and media partners!

 

Sponsors

 
 

Media Partners