8:00 AM

Breakfast

8:40 AM

Welcome
Nancy Hill, President and CEO, 4A’s

8:50 AM

Intro to 4A’s CreateTech Program
Trevor O’Brien, Creative Technology Director, McKinney
Scott Prindle, VP/Executive Creative Technology Director, CP+B

9:00 AM

The emergence of the Social Enterprise
JP Rangaswami, Chief Scientist, Salesforce.com

9:35 AM

Driving Creative Innovation from a Tech Perspective
Trevor O’Brien, Creative Technology Director, McKinney
Glen Fellman, Group Creative Director, McKinney

10:20 AM

Break

10:50 AM

The Rise of Digital Platforms as Advertising
Scott Roen, Vice President Digital, American Express
Brian Skahan, VP/Creative Technology Director, CP+B

11:35 AM

Creative Technology Teams: their place in your business.
Andy Hood, Executive Creative Development Director, AKQA

12:10 PM

Common Ground: Collaboration, Expertise and Agreements
Moderator: Nick Parish, North American Editor, Contagious Magazine
Marcel Kornblum, Stink Digital
Stuart Eccles, Made by Many
Scott Prindle, VP/Executive Creative Technology Director, CP+B
Saneel Radia, Head of BBH Labs/Director of Innovation

1:00 PM

Lunch, Featuring Topic Tables

2:00 PM

The Power of Open Source, Open Tools, Open Minds
Gary Koelling, Director, Emerging Platforms, Best Buy Inc.

2:35 PM

Experience: MEdia – The Evolution of Retail Marketing
Chris Riegel, CEO, STRATACACHE

3:10 PM

Break

3:30 PM

Designing for Real World Engagement through Play
Kati London, Director of Product, Zynga

4:05 PM

Technology is Full of Delight: A preview of Ad Age’s Creativity and Technology conference.
Kunur Patel, Digital Agency & Mobile Reporter, Advertising Age

4:25 PM

Commercializing Innovation: Getting from Wow to ROI
Moderator: Matt Powell , Executive Director, Creative Technology, KBS+P
Eddie Smith, Chief Revenue Officer, Topsy Labs
Shailesh Rao, VP, Business Development, Tronic/GoldRun
Adam Petrick, Senior Global Head of Brand Management, PUMA AG
Mike Dory, Co-Founder/CTO, Socialbomb

5:15 PM

Idea Exchange

5:45 PM

Closing Statements

6:00 PM

Reception