CreateTech - Thursday, November 9, 2017

8:00 - 9:00 AM
Breakfast

9:00 - 9:10 AM
Welcome to CreateTech
Marla Kaplowitz, President & CEO, 4A's
Tim Leake
Chief Marketing Officer, RPA & CreateTech 2017 MC

9:10 - 9:30 AM
AI and A Creative Renaissance
Winston Binch, Chief Digital Officer, Deutsch North America
Catharine Findiesen Hays
, Executive Director, The Wharton Future of Advertising Program

Engineers will find new roles in creative expression and artists will lead the design of meaningful computing. Business and marketing will benefit of new creative renaissance. Catharine Findiesen Hays of the Wharton Future of Advertising Program and Winston Binch, Chief Digital Officer of Deutsch will kickoff CreateTech with conversation about all the potential A.I. could bring to the creative enterprise and what marketing leaders, creatives and technologists have to look forward to.

9:30 - 9:55 AM
The Emerging Futures of Intelligence & The Role of Emotion and Business
Ari Popper
, CEO and Founder, SciFutures

SciFutures is a company that uses science fiction to help clients prototype advanced technology-driven products and concepts. And their clients span many industries and even the military. Ari Popper the CEO and founder of SciFutures is an expert about possible futures and passionate about building futures for human flourishing. Ari was recently featured in the New Yorker and interviewed on NPR. (links below) Come hear Ari at CreateTech talk about the emerging, and more distant futures of intelligence, the role of emotion and the many questions that spring from the advance of new technologies.

9:55 - 10:30 AM
NPR - Publishers and Brands in the Voice Activated, Connected Digital World
Michael Francisco
, Head of Alexa Skill Kit Partners, Amazon
Joel Sucherman
, Senior Director of Digital Products, NPR
Tom Webster, Vice President of Strategy, Edison Research
Moderator: Abbey Klaassen, Chief Marketing Officer, 360i

10:30 - 10:50 AM
Networking Break and Exhibitor Showcase

10:50 - 11:15 AM
Technology-Fueled Change
Karin Giefer
, Executive Creative Director of Applied Data, frog

Technology-fueled change is reshaping our societies and economies. Data science, machine learning, and AI are bridging the chasm between human intellect and scalability. This new world promises radical opportunities for businesses and new experiences for customers. How can marketers and advertisers prepare for and thrive in this new market? In this talk, Karin will outline the opportunities that brands have – by leveraging huge data sets – to fulfill their customers’ desires for personalized experiences. Surfacing data is not enough. Brands need to apply sensitivity and context to data in order to meaningfully shape how humans experience the ubiquitous knowledge made accessible by technological advances. Karin will explore how when applied with a designer’s lens, data has the power to better connect brands and people by delivering a more human experience. She will also look into the future about how AI and design might help marketers scale and personalize communications and interactions. Karin has been working on connecting great brands and experiences through her work in advertising at Wieden + Kennedy, at the city scale with Arup, and now at an organizational scale as Executive Creative Director of Applied Data at frog.

11:15 - 11:50 PM
General Session: TBD

11:50 - 12:45 AM
Agencies, Clients and AI Today
Ricky Bacon, Group Technology Director, Critical Mass
Paul Brienza, Chief Technology Officer, Laughlin Constable                      
Tracy YoungLincoln, EVP, Intelligence, Data & Technology, Moxie                                           
Moderator: Marc Gowland, EVP, Executive Technology Director, Deutsch

12:45 - 2:00 PM
Lunch with Exhibitor Showcase, Special Workshops & Topic Tables

2:00 - 2:25 PM
Have We Unlocked Limitless Creativity?
Jenna Niven
, Creative Director, R/GA

As humans, we have always looked for ways to accelerate our physical abilities. We used the steam engine to enhance our muscle power. We launched satellites into space to enhance our ability to see. We create and innovate to transform our capabilities so it is no surprise we have now developed ways to use AI to enhance our creativity. Join R/GA Creative Director Jenna Niven as she discusses the impact of AI on creativity. She will share how R/GA is using an ‘AI augmented’ approach to create innovative solutions for their clients.

2:25 - 2:50 PM
Saatchi LA and Tool Trained IBM Watson to Write Thousands of Ads for Toyota
Chris Pierantozzi
, Executive Creative Director, Saatchi & Saatchi LA, Data-Driven Creative Group
Moderator: Steve Mapp, Director, Tool of North America

Saatchi & Saatchi Los Angeles teamed up with integrated production company Tool of North America to create a targeted and AI driven content project for the Toyota Rav4. They used IBM’s Watson to power the campaign by uploading top activities and pairing two that were least likely to be matched, resulting in a targeted scripted ad. You’ll hear from Chris Pierantozzi, ECD at Saatchi & Saatchi LA, and Steve Mapp, Director, Tool of North America, as they discuss this case study and their collaborations on everything from building and filming the RAVtivity machine to using machine learning to process images, which allowed over 300 versions of the campaign content to be created using a proprietary dynamic video rendering platform.

2:50 - 3:15 PM
Leveraging AI for Creativity                                                                                                                                        Kelly Nyland, Director of Marketing, Spectacles, Snap Inc.
Sabri Sansoy, CEO and Roboticist, Orchanic
Todd Terrazas, Co-Founder & CEO, Brainitch  
Moderator: Dustin Callif, Managing Partner, Tool of North America

As artificial intelligence continually ascends into our everyday lives, what should we be doing with it? Until the next inevitable home virtual assistant debuts, we could be using this moment to leverage the endless possibilities of AI for something more — creativity. For advertisers and brands, the AI landscape can be a vital opportunity to deliver more engaging experiences to consumers and really let creativity shine through. Hear from Sabri Sansoy, CEO & Roboticist at Orchanic LLC, Todd Terrazas, Co-Founder & CEO of Brainitch, and Kelly Nyland, Head of Marketing at Snap for Spectacles, who will discuss the creative capabilities with AI and how it can push the envelope and open doors for the industry. The panel will be moderated by Dustin Callif, Managing Partner at Tool of North America.

3:15 - 3:40 PM
General Session: TBD

3:40 - 4:10 PM
Networking Break and Exhibitor Showcase

4:10 - 4:35 PM
How AI Will Take Part In Creative Ideation
Mathew Ray
, Technology Director, Google Creative Lab

Google is one the world's leaders in AI research, and applying AI to great user experiences. And Google also is a leader in making AI available to public through Google Cloud. And for creatives, Google Creative Lab created a set of playful creative tools for users to experiment with an art-related widgets called AI Experiments. (https://experiments.withgoogle.com/ai). Mathew Ray, Technology Director of the Google Creative Lab will explore ways in which AI will soon collaborate in creative ideation.

4:35 - 5:10 PM
With AI [Power] Comes Great Responsibility                                                                                                                   Levi Brooks, Co-founder and CEO, Use All Five
David Fisher
, Product Lead, ustwo
Megan Harris, Managing Director, SYZYGY New York
Natalie Prout, Director of Strategy, Phenomenon                                                                                                         

A new age of human - machine relationships is upon us. Creatives and designers will be responsible for fashioning the relationship between humans and machine. What principles should we be considering at the dawn of this new age? CreateTech brings experts and thinkers from many disciplines to consider our joint future.

5:10 - 5:35 PM
Can a Film Made by a Machine Move You?                                                                                                          Alastair Green, Executive Creative Director, Team One
Saker Klippsten, CTO, Zoic Studios, Zoic Labs
Sarah McGee, Pipeline Manager/Developer, Zoic Studios
Loni Peristere
Co-Founder, Zoic Studios

Films make us laugh and cry. Filmmakers who wield this power can impact the world, but is filmmaking a uniquely human skill? Can a film made by a machine move you? Zoic Labs and Saatchi/Team One conducted an experiment to answer this question using open source and custom AI tools: IBM Watson, EEG, emotion recognition, MS Rinna chatbot, auto-editing and neural art software. Is this the future of storytelling?

    5:35 - 5:40 PM
    CreateTech 2017 Wrap-Up
    Chick Foxgrover
    , EVP, Creative Technology and Innovation, 4A's

    5:40 - 7:30 PM
    Networking Reception

    Schedule and session details subject to change. Check back regularly for updates.