The most important job in advertising?

"My nominee? The creative technologist." Edward Boches has a lively exchange going on at his blog
http://edwardboches.com/the-most-important-job-in-advertising.



Another fascinating discussion on whether the creative technologist should be able to code is taking place on the Creative Technologies LinkedIn group here: http://linkd.in/ii1UNe.



What we know for sure — the technologist is now a part of the creative team, and people are passionate about figuring out how best to define and integrate the role.