Brand, IP and Interaction Design

Many people are talking today about brand experience, as a framework for marketing communications or even the embodiment of a firm's value proposition. With real-time and social communications joining traditional storytelling and channel messaging in a more holistic view of marketing, product and interaction design are new disciplines agencies are learning to embrace. As Dave Malouf points out in this article about the olympian patent struggle between Apple and Samsung:

"A truly great design element adds to the total experience a customer enjoys. That experience, if designed correctly, is as core to the brand of that product or service as the brand mark is itself. This isn't limited to Interaction Design, but the Interaction Designer needs to take on this role as much as the graphic designer and industrial designer have already traditionally done."

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