Califf-headshot-bw.jpg

Dustin Callif

Managing Partner, Digital
Tool of North America

Dustin is currently the Managing Partner of Digital at integrated production company and creative studio Tool. He co-leads the day-to-day management of the company and is responsible for leading the growth of the company and establishing the VR, Experiential and Digital practices at Tool, with a focus on producing meaningful, innovation-led advertising that creates cultural impact. Signature projects include “Clouds Over Cuba,” an Emmy award winning interactive documentary produced with the JFK Library in honor of the 50th anniversary of the Cuban Missile Crisis; “Return to Le Mans", an innovative VR Film project for GearVR, Google Cardboard and Ford; “Take This Lollipop,” a haunting Facebook connect experience that is currently the fastest growing Facebook app of all time and Daytime Emmy award winner; and "8 Phases of Enlightenment", a mixed reality installation that was showcased at the Palais De Tokyo in Paris.

Before joining Tool, Dustin was Co-Owner & Managing Partner at digital agency Spacedog, with offices in L.A. and New York. In 2008, Dustin helped to negotiate Spacedog’s acquisition by Hakuhodo, the second largest advertising holding company in Asia. Working with clients such as Airbnb, Facebook, Netflix, Google, Under Armour, Land Rover, Intel, Starbucks, Nike and others, Dustin has overseen projects across all digital platforms. His projects have been recognized with numerous awards, including at the Emmy’s, Cannes Lions Innovation Festival, The Webby Awards, AICP Next, Clio Awards, One Show, SXSW, Ciclope, FWA, Awwwards, MTV VMAs, AICP, OMMA and Davey Awards.

Dustin maintains an active presence in the interactive advertising and marketing industry serving as a judge for the Emmys, Webby’s, Davey Awards, FWA Mobile Site of The Day, .net Awards and AICP Next Awards; speaking at conferences such as the AICP Conference, SXSW Interactive Conference (2011, 2012, 2014), Ciclope, TV of Tomorrow, F5 Fest, Cannes Advertising Festival, NAB Conference, Seattle Interactive Conference and Digital Hollywood; and holding membership in the International Academy of Digital Arts & Sciences. He is currently on the Loyola Marymount University’s M-School Board of Advisors. He most recently spoke at the 2016 DMEXCO conference in Cologne, Germany.