Jeff Geheb
Chief Technology Officer,
VML


As the leader of VML's global consulting and technology, Jeff is responsible for the capabilities that drive the creating of world class consumer engagement platforms.  His responsibilities include the strategic direction for marketing technology, the adoption of new digital innovation, and the governance of VML’s global technology network.  

Jeff works directly with VML's largest clients to align their business needs to the most innovative and purposeful technology solutions.  He acts as a liaison between marketing, sales, R&D and IT to create services and products that drive the brands interact with their consumers.  His work includes extensive experience with platforms related to web engagement management, eCommerce, CRM, analytics, mobile, social and other Omni-channel technologies.  Jeff also leads many of VML's innovation initiatives that help clients create new go-to-market digital solutions. 

Jeff also plays an instrumental role in developing VML’s overall strategic capabilities.   He works across global capability and office leadership to develop new and emerging practices related to commerce, data driven marketing, and product innovation.  Jeff also drives many of VML’s strategic partnerships with WPP (data alliance, Adobe alliance, Acquia alliance) as well as industry partnership (Amazon, Facebook, Adobe).   

In his 12 years at VML, Jeff has touched every VML client.  He has spent significant time leading and developing strategies for clients such as Ford, Sprint, Microsoft, Kimberly Clark, Kellogg, American Century Investments, Waste Management, Western Union, and MasterCard.