Photo_Klaassen.jpg

Abbey Klaassen

Chief Marketing Officer
360i

As Chief Marketing Officer, Abbey oversees 360i’s marketing, public relations and business development initiatives, helping to shape the agency’s global industry reputation and develop new and existing client partnerships.

Abbey joins the agency from 360i parent company Dentsu Aegis Network (DAN) where she most recently served as Director of Corporate Strategy Development for the Americas, helping shape acquisition strategy, the enterprise innovation agenda and core capabilities. Prior to joining DAN, Abbey spent a decade at Advertising Age where she rose to the position of Associate Publisher – overseeing editorial, content marketing and audience development.

During her tenure at Advertising Age, Abbey spearheaded the launch of Ad Age Digital, driving strategic growth and transforming the outlet into a digitally led news source for advertisers and marketers. Under Abbey’s leadership, Ad Age received recognition for three Jesse H. Neal National Business Journalism Awards and a SABEW Best in Business Award for general excellence.

Abbey is a widely respected industry thought leader who has served on many juries – Ad Age Small Agency Awards (6 years), Ad Age A-List Awards (5 years), Effie Awards, SABEW Business Journalism Awards and Creativity A-List – and spoken at major conferences – Ad Age Digital, Advertising Week, Business Insider Ignition, dmexco and more. Abbey holds a Bachelor of Arts in Journalism from Drake University in Iowa.