4A’s CreateTech 2019
The eighth annual 4A’s CreateTech conference in New York City in 2019 hosted some 200 attendees to meet and hear from innovation experts across the creative field.
Agency leads, producers, technologists, directors, strategists, futurists, and clients came to talk about fearless programming with A.I., the exercise of creative brainstorming, VR experiences about neuroscience and Latvian punk rock, and so much more.
When 4A’s hosted the first CreateTech conference in 2011, the concept of innovation was emerging as the leading element of marketing growth and success. The intersection of creativity and technology represented enormous opportunity and potential.
But innovation is no longer about potential—it’s about survival and adaptation in a field where changes are accelerating rapidly.
Today’s “innovation imperative” now drives creative business not only in its use of technology but also in its organization, social representation and ethical expression. A.I., V.R., mixed reality, voice computing—endless iterations of innovation drive the creative industry’s ability to survive and thrive.