About CreateTech

CreateTech is both an annual conference and an ongoing 4A's initiative, providing a forum for technologists and creatives working in advertising.

Together, we explore the cutting edge of technology and its influence on the advertising world—with themes such as artificial intelligence and creativity; making and thinking; ubiquitous intelligence; immersive storytelling; the rise of marketing technology systems; and innovation lab models.

Creative technologies define tomorrow’s advertising world—and we stand at the forefront. 


A must-have superpower in the 21st century is the capability to connect the dots across both emerging and existing technologies...
Everything we need to innovate is in our sandbox and can be found at the edges between our sectors, disciplines, and technological silos.
— -Saul Kaplan, Founder and Chief Catalyst, Business Innovation Factory