Schedule at a Glance
Starting on the 18th, you may register onsite at the conference!
4A’s CreateTech 2012: THE conference for agency technologists.
Sept 18-20, 2012 in Los Angeles at the Loews Santa Monica Hotel
Making = thinking
Technologists are moving to the front lines in creative, strategy and agency management.
The world is innovating around an explosion of new tech-driven communications and social capabilities.
And technologists' frameworks and methodologies are at the heart of this new innovative culture.
But tech is moving so fast, you have to get your hands and minds into creativity through experimentation, prototyping, iterative techniques. Follow up with real-time measurement and optimization. Designing for this buzzing world of life experiences.
The theme of this year's CreateTech is "Making = Thinking," bringing stories from inside and outside the industry, clients and thought leaders, to celebrate the technologist-makers and technologist-thinkers in our field and mix up ideas with like-minded individuals and groups.
- One Day: $499
- One Day: $650
Just want to Hack?
- Hack-A-Thon Only - $299
We have group pricing (15% off!) for groups of three or more. Email Troy at firstname.lastname@example.org for more info.
If you are currently enrolled full-time as a student, please email Troy Starwalt @ email@example.com for special pricing.
Cancellations: Refunds will be granted, excluding a processing fee of $150, if written request for cancellation is received by 4A’s on or before Wednesday, September 5. (No Exceptions) Substitutions are permitted. Please e-mail cancellations or substitutions to firstname.lastname@example.org.
Speaking: Chick Foxgrover | email@example.com
Logistics: Troy Starwalt | firstname.lastname@example.org | 212-850-0733
Registration: Troy Starwalt | email@example.com | 212-850-0733
Sponsorships: Troy Starwalt | firstname.lastname@example.org | 212-850-0733
Schedule for Wednesday
|8:30 AM||Welcome to CreateTech|
|8:50 AM||The Collaborative Client: Fact or Myth?|
|9:20 AM||Apps, Apps and More Apps|
|10:00 AM||AppNation Review of Mobile & Multiplatform Design|
|11:00 AM||Future/Intent: The Next Horizon of Social Media|
|11:30 AM||Experience Design and the Future of Marketing|
|12:00 PM||The Talent Problem|
|2:10 PM||Pixels To The People|
|2:50 PM||Advances in Online Advertising Design|
|3:20 PM||Refreshment Break|
|3:35 PM||“Creatives” kill collaboration:How simply changing titles in agencies can help build better ideas.|
|4:05 PM||Agencies Make: Products, Innovation and IP|
Schedule for Thursday
|7:00 AM||Breakfast networking|
|8:45 AM||Keynote Winston Binch|
|9:15 AM||Facebook - OpenGraph is the Semantic Web|
|9:50 AM||Rise of the Chief Marketing Technologist|
|10:55 AM||Developing with Privacy & Security In Mind|
Schedule for Friday
|11:25 AM||Data is the Soil For eBusiness: How Akamai Manages & Acts on Big Data for Marketing|
|11:55 AM||Innovative Collaborations: Virgin America, Tool and Eleven.|
|1:30 PM||From Agency to Tech Start-Up|
|2:00 PM||Critical Making: Moving Beyond Arduinos and MakerBots|
|2:35 PM||Refreshment Break|
|3:00 PM||Make It So: Interaction Design Lessons from Science Fiction|
|3:30 PM||GETTING UP - The Tempt One Story|
|4:00 PM||Hackathon Demos, Wrap Up and Closing Remarks|
|Winston Binch, Ptnr, Chief Digital Ofcr, Deutsch LA, Inc.|
|Ted Bluey, Creative Director, Eleven Inc.|
|Scott Brinker, Co-Founder + CTO, Ion Interactive, Inc.|
|Dustin Callif, Tool of North America|
|Bartek Drozdz, Technology Dir, Tool of North America|
|Andrea Harrison, Director, Digital Engagement, PepsiCo, Inc.|
|Drew Ianni, Founder & President, APPNATION|
|Hank Leber, Senior Strategic Planner, Team One Advertising/El Segundo|
|Todd Lefelt, Managing Director, User Experience, HUGE/LA|
|Jesse McMillin, Design Director, Virgin America|
|Chris Mejia, Digtl Supply Chain Sol, Ad Tech Grp, Interactive Advertising Bureau|
|David Pio, Partner Engineer, Facebook|
|Tiffany Rolfe, Partner/Chief Content Officer, Co:Collective|
|David Slayden, Director, Boulder Digital Works|
|Ashley Swartz, Founder & CEO, Furious Minds, Inc.|
|Lynn Teo, Chief Experience Ofcr, McCann Erickson/New York|
|Bree Thomas, Group Account Director, Boulder Digital Works|
|John Underkoffler, Founder, Chief Scientist, Oblong|