Schedule at a Glance

General Information

September 18 - 26, 2012

Starting on the 18th, you may register onsite at the conference!

4A’s CreateTech 2012: THE conference for agency technologists.

Sept 18-20, 2012 in Los Angeles at the Loews Santa Monica Hotel

Making = thinking

Technologists are moving to the front lines in creative, strategy and agency management.

The world is innovating around an explosion of new tech-driven communications and social capabilities.

And technologists' frameworks and methodologies are at the heart of this new innovative culture.

But tech is moving so fast, you have to get your hands and minds into creativity through experimentation, prototyping, iterative techniques. Follow up with real-time measurement and optimization. Designing for this buzzing world of life experiences.

The theme of this year's CreateTech is "Making = Thinking," bringing stories from inside and outside the industry, clients and thought leaders, to celebrate the technologist-makers and technologist-thinkers in our field and mix up ideas with like-minded individuals and groups.

Registration Information

Registration Fee


  • $999
  • One Day:  $499


  • $1,299
  • One Day: $650

Just want to Hack?

  • Hack-A-Thon Only - $299

Group Pricing

We have group pricing (15% off!) for groups of three or more.  Email Troy at for more info.

If you are currently enrolled full-time as a student, please email Troy Starwalt @ for special pricing.

Cancellations: Refunds will be granted, excluding a processing fee of $150, if written request for cancellation is received by 4A’s on or before Wednesday, September 5. (No Exceptions) Substitutions are permitted. Please e-mail cancellations or substitutions to

Hotel Information

Loews Santa Monica

Speaking: Chick Foxgrover |
Logistics: Troy Starwalt | | 212-850-0733
Registration: Troy Starwalt | | 212-850-0733
Sponsorships: Troy Starwalt | | 212-850-0733

Schedule for Thursday

Time Session
7:00 AM Breakfast networking
8:45 AM Keynote Winston Binch
9:15 AM Facebook - OpenGraph is the Semantic Web
9:50 AM Rise of the Chief Marketing Technologist
10:55 AM Developing with Privacy & Security In Mind

Schedule for Friday

Time Session
11:25 AM Data is the Soil For eBusiness: How Akamai Manages & Acts on Big Data for Marketing
11:55 AM Innovative Collaborations: Virgin America, Tool and Eleven.
12:30 PM Lunch
1:30 PM From Agency to Tech Start-Up
2:00 PM Critical Making: Moving Beyond Arduinos and MakerBots
2:35 PM Refreshment Break
3:00 PM Make It So: Interaction Design Lessons from Science Fiction
3:30 PM GETTING UP - The Tempt One Story
4:00 PM Hackathon Demos, Wrap Up and Closing Remarks


Winston Binch, Ptnr, Chief Digital Ofcr, Deutsch LA, Inc.
Ted Bluey, Creative Director, Eleven Inc.
Scott Brinker, Co-Founder + CTO, Ion Interactive, Inc.
Dustin Callif, Tool of North America
Bartek Drozdz, Technology Dir, Tool of North America
Andrea Harrison, Director, Digital Engagement, PepsiCo, Inc.
Drew Ianni, Founder & President, APPNATION
Hank Leber, Senior Strategic Planner, Team One Advertising/El Segundo
Todd Lefelt, Managing Director, User Experience, HUGE/LA
Jesse McMillin, Design Director, Virgin America
Chris Mejia, Digtl Supply Chain Sol, Ad Tech Grp, Interactive Advertising Bureau
David Pio, Partner Engineer, Facebook
Tiffany Rolfe, Partner/Chief Content Officer, Co:Collective
David Slayden, Director, Boulder Digital Works
Ashley Swartz, Founder & CEO, Furious Minds, Inc.
Lynn Teo, Chief Experience Ofcr, McCann Erickson/New York
Bree Thomas, Group Account Director, Boulder Digital Works
John Underkoffler, Founder, Chief Scientist, Oblong


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