Tuesday, September 18 - Arrival Day

All Day

Surfing Lessons by professional instructors on Santa Monica Beach


3:00 - 6:00 PM

Registration Desk Opens


7:00 - 9:00 PM

Welcome Cocktail Reception at Loews Santa Monica Beach Hotel


DAY 1 - Wednesday, September 19

7:30 AM

Registration Desk Re-Opens


7:30 - 8:30 AM



8:30 - 8:50 AM

Welcome to CreateTech
Paul Hernacki, Chief Technology Officer, Definition 6


8:50 - 9:20 AM

The Collaborative Client: Fact or Myth?
Andrea Harrison, Director, Digital Engagement, Pepsico


9:20 - 10:00 AM

Client Collaborations: KBS+P & BMW
Ed Brojerdi, President and Co-Chief Creative Officer, kbs+
Michael Jobst, National Marketing Manager. BMW North America

Oblong Hackathon, Kick-off then stay and hack.

10:00 - 10:40 AM

AppNation Review of Mobile & Multiplatform Design
and Development

Andrew Ianni, Founder and President, AppNation
Todd Lefelt, Managing Director, User Experience, Huge LA

Oblong Hackathon.

10:40 - 11:00 AM

Refreshment Break

Oblong Hackathon, Kick-off then stay and hack.

11:00 - 11:30 AM

Future/Intent: The Next Horizon of Social Media
Hank Leber, Founder and CEO, GonnaBe

Oblong Hackathon.

11:30 - 12:00 AM

Experience Design and the Future of Marketing
Lynn Teo, Chief Experience Officer, McCann

Oblong Hackathon.

12:00 - 12:40 PM

The Talent Problem
David Slayden, Director and Bree Thomas, Associate Director, BDW

Oblong Hackathon.

12:40 - 2:00 PM


No Hacking.

2:00 - 2:10 PM

Welcome back. Afternoon announcements.


2:10 - 2:50 PM

Pixels To The People
John Underkoffler, Chief Scientist, Oblong Industries

Oblong Hackathon - Continue your project (Be sure to have attended a kick-off!)

2:50 - 3:20 PM

Advances in Online Advertising Design
Chris Mejia, IAB

Oblong Hackathon.

3:20 - 3:35 PM

Refreshment Break

Oblong Hackathon.

3:35 - 4:05 PM

“Creatives” kill collaboration:
How simply changing titles in agencies can help build better ideas.

Tiffany Rolfe, Chief Content Officer, co:collective

Oblong Hackathon.

4:05 - 4:35 PM

Agencies Make: Products, Innovation and IP

Ashley Swartz, Founder & CEO, Furious Minds Inc. with Patrick Sarkissian, CEO, founder Sarkissian Mason and Candice Kersh, Frankfurt Kurnit Klein & Selz PC.

Oblong Hackathon.

6:00 PM

Networking Reception, Sponsored by MediaTemple


DAY 2 - Thursday, September 20

7:30 AM

Registration Desk Re-Opens


7:00 - 8:30 AM



8:30 - 8:45 AM

Welcome Back!
Nancy Hill, CEO, 4A's


8:45 - 9:15 AM

CreateTech Keynote
Winston Binch, Partner, Chief Digital Officer, Deutsch LA


9:15 - 9:50 AM

OpenGraph is the Semantic Web
David Pio, Partner Engineer, Facebook

Oblong Hackathon, Kick-off then stay and hack.

9:50 - 10:25 AM

The Rise of the Chief Marketing Technologist
Scott Brinker, President & CTO, ion Interactive

Oblong Hackathon.

10:25 - 10:55 AM

Refreshment Break

Oblong Hackathon

10:55 - 11:25 AM

Developing with Privacy & Security In Mind
Peter Kosmala, SVP, Government Affairs, 4A's

Oblong hackathon.

11:25 - 11:55 AM

Data is the Soil For eBusiness:
How Akamai Manages & Acts on Big Data for Marketing

Khan Smith, Akamai

Oblong Hackathon.

11:55 - 12:30 PM

Innovative Collaborations: Virgin America, Tool and Eleven.
Bartek Drozdz, Technology Director, Tool of North America
Ted Bluey, Creative Director, Eleven
Jesse McMillin, Design Director, Virgin America
Dustin Callif, Executive Producer, Digital,Tool of North America

Oblong Hackathon.

12:30 - 1:30 PM


No hacking.

1:30 - 2:00 PM

From Agency to Tech Start-Up
Colleen DeCourcy, CEO & Founder, Socialistic

Oblong Hackathon - Continue on your project (Be sure to have attended a kick-off!)

2:00 - 2:35 PM

Critical Making: Moving Beyond Arduinos and MakerBots
Garnet Hertz, Artist-in-Residence, Research Scientist, UC Irvine

Oblong Hackathon.

2:35 - 3:00 PM

Refreshment Break

Oblong Hackathon.

3:00 - 3:30 PM

Make It So: Interaction Design Lessons from Science Fiction
Chris Noessel, Managing Director and Practice Lead:
Interaction Design, Cooper

Oblong Hackathon.

3:30 - 4:00 PM

GETTING UP - The Tempt One Story
Mick Ebeling, CEO,ECD,EP, The Ebeling Group


4:00 - 4:30 PM

Hackathon Demos, Wrap Up and Closing Remarks