Shopping for a car can be a daunting experience. Because of this, most people look to get help and advice from friends and family. This was the insight that lead to the development of the Toyota Collaborator, the worlds first truly social car configurator. Shoppers can invite people to configure a Corolla, they can choose colors, add options, tour the interior, even take a virtual test drive, all inside a Google+ Hangout. They can even invite a Toyota dealer into the hangout to answer product questions or set up a time to visit a dealership.
Join Google, Toyota and Saatchi LA as they show you how prototyping methods and 10x Storytelling helped lead to innovations in the automotive shopping process for Toyota’s customers.