EVP Director of Strategic Integration & Research
Young & Rubicam
Belle has vast experience across many consumer categories, and oversees all Y&R strategic research initiatives. She has been with Y&R more than 30 years and is recognized in the industry as having great exper:se the measurement of communications. Belle has worked with major clients such as Xerox, Pfizer and Merck as well as Optum, Galderma Cetaphil and Campbell’s. She was part of the small team assigned to develop the agency’s BrandAsset® Valuator (BAV) model and is a thought leader in brand positioning.
Belle has a BA in French from TuTs and holds a Master's from the Harvard School of Education where she studied the effects of communication. She currently teaches the research class
for the City University of NY Masters in Branding & Integrated Communications. She is an ac:ve member of the Advertising Research Foundation and on the board of the Advertising
Belle published The Advertising On-Ramp this year to help the new genera:on of marke:ng communications talent. She coauthored several pieces published in Admap including, “Reinventing Qualitative Research” (February, 2007) and “Brand Strategies for an Economic Downturn” (September, 2008). She received an Adver:sing Women of New York, Trailblazing Working Mother of the Year award in 2007.