VP, CMO Executive Partner
Bret Sanford-Chung has practiced marketing as an agency creative director, chief marketing officer, global agency leader, and educator. Before joining Forrester, Sanford-Chung was a Partner at CreativePutty, leading a multinational, multiagency team that created HSBC’s “Values” campaign, now in the permanent collection of the Museum of Modern Art. She has also led a transformative relaunch for Smith Barney and has supported the University of Michigan School of Public Health and one of Ameriprise’s largest independent practices. She has consulted global brands including PwC, Merrill Lynch, Meridien Hotels, The Wines of Rioja, and Charles Schwab. Sanford-Chung is a founding faculty member of the Masters in Branding Program at New York’s School of Visual Arts and sits on the Entrepreneurial Sounding Board at Columbia Business School, and she serves on the board of the nonprofit Just Food. She is a founding faculty member of the Masters in Branding Program at New York University. She earned her master's in English literature at NYU and her BFA in media arts from the School of Visual Arts.