Closing a Chapter on Branding but not the Book
"Closing a chapter on branding but not the book" - Leland Maschmeyer, Chief Creative Officer, Chobani & Board of Directors, Collins, Faculty, School of Visual Arts.
With the advent of connected networks of people and systems, building brands is now more about the phenomenology of interactions than the psychology of mental myth making. Leland Maschmeyer will draw on the history of design and systems thinking to explore how we can create new paradigms of brand experience. Leland has spoken on design, technology and systems at Mexico's Ministry of Economics, SXSW, Princeton, Digital Business Forum, Design Management Institute, HOW, RGD, AIGA, Open Source Fashion, and the Museum of Art & Design, among others.
Selected talks include: "Technology for Conquering Chaos" , FITCH - "How to deliver incredible craft at incredible scale" , HOW Design Live Conference - "Using Star Wars to understand the crisis in and future of design" , GEL Conference - "Designing for mass collaboration".