Innovation Crush
Come and get them!

In partnership with the Innovation Crush podcast series, the 4A's has hand-selected a few episodes centered on the crossroads of creativity & technology: 

  • Chris Dancy, Wired Magazine's "Most Connected Human" discusses data, branding, and the quantified self. 
  • Kyle Ellicott, Wearable World founder talks amazing innovations and industry shortcomings with the tech we wear. 
  • Guive Balooch Scientist turned cosmetics industry genius brings 100's of product trials into the digital age. 
  • Urvi Bhandari Former Innovation Director at AT&T talks how big corporations can keep up in an ever-evolving world.

Virtual reality and the adjacent possible

"All of this is possible because, like the PC and the smartphone, virtual reality isn’t so much a single technology as the happy coincidence of a bunch of related ones. Motion tracking, 3-D capture, ultra-high-resolution displays, fast graphics chips and a deep library of 3-D software developed for games and other applications are coming together at just the right time. Google, Facebook, Sony, HTC, Microsoft and countless smaller competitors have already made public their plans for VR, and given its hiring and patents in the area, it’s likely Apple is working on it too."

Read More

There’s a blockchain for that!

"At root, the blockchain is all about replacing the servers that power today’s online world with computing power and storage that we all share. Every network requires what programmers call a “single source of truth” — the authority that says, “this is real,” “this user is who she claims to be,” “this transaction occurred.” To date, we have depended on servers run by corporations and governments to provide our single sources of truth. Even the Internet itself uses a handful of root servers to make the domain-name system work.

The blockchain turns the entire network into its source of truth. It’s a mechanism for us to collectively confer legitimacy on one another. That’s why it appeals to the same people who fell in love with the Internet and the Web 20 years ago: No individual or company owns it, and anyone can participate in it.

Blockchainiacs expect that this innovation will detonate a big bang of new, secure, decentralized services and markets — not replacing today’s Internet but extending its reach and capabilities. ..."

Read More

MarTech Conference Sees Focus on Customers, Experience

For marketers, there’s no denying that technology has completely changed our industry, the way we do business, and the skill sets needed to survive, let alone thrive, in the modern world. This reality was put into sharp focus at the recently concluded MarTech Conference, where marketers, technologists and companies on the leading edge of marketing evolution gathered to talk about the state of the industry.

Read More

Google[x] lab : a wearable device that couples with nanotechnology to detect disease: “Think of it as sort of like a mini self-driving car.”

Google’s head of life sciences, Andrew Conrad took to the stage at the Wall Street Journal Digital conference: “We’re passionate about switching from reactive to proactive and we’re trying to provide the tools that make that feasible,”

The plan is to test whether tiny particles coated “magnetized” with antibodies can catch disease in its nascent stages. The tiny particles are essentially programmed to spread throughout the body via pill and then latch on to the abnormal cells. The wearable device then “calls” the nanoparticles back to ask them what’s going on with the body and to find out if the person who swallowed the pill has cancer or other diseases.

Read the article in TechCrunch by Sarah Buhr (@sarahbuhr)

Read More

Qualcomm: The technologies in IOT will come from what the we’ve learned in the smartphone business

Qualcomm spoke at Gigaom Structure Connect Conference (we wish we had been there!) and talked about all the kinds of connections that will need to bring the promise of the connected life, 

Murthy Renduchintala, EVP, Qualcomm Technologies and Co-President, Qualcomm CDMA Technologies (QCT) said in an interview:

“We’ll need a different, broad architecture for this. Some radios will need devices with five-year batteries compared to daily use batteries. And we’ll need to tie together radios for slow networks with chips that work on gigabit networks.”

Here's the article at Gigaom.

Read More

The real cyborgs: the frontline of the Human Enhancement Revolution

Forget wearable tech. The pioneers of our “post-human” future are implanting technology in to their bodies and brains. Should we stop them or join them.

"Quietly, almost without anyone really noticing, we have entered the age of the cyborg, or cybernetic organism: a living thing both natural and artificial. Artificial retinas and cochlear implants (which connect directly to the brain through the auditory nerve system) restore sight to the blind and hearing to the deaf. Deep-brain implants, known as “brain pacemakers”, alleviate the symptoms of 30,000 Parkinson’s sufferers worldwide. The Wellcome Trust is now trialling a silicon chip that sits directly on the brains of Alzheimer’s patients, stimulating them and warning of dangerous episodes..."

“This is the frontline of the Human Enhancement Revolution,” wrote the technology author and philosopher Patrick Lin last year. “We now know enough about biology, neuroscience, computing, robotics, and materials to hack the human body.”

Read Arthur House's article in The Telegraph:

Read More

HBR: How Smart, Connected Products Are Transforming Competition

From the intro to an in-depth article by by Michael E. Porter and James E. Heppelmann at the Harvard Business Review website:

"Information technology is revolutionizing products. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These “smart, connected products”—made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity—have unleashed a new era of competition.

Smart, connected products offer exponentially expanding opportunities for new functionality, far greater reliability, much higher product utilization, and capabilities that cut across and transcend traditional product boundaries. The changing nature of products is also disrupting value chains, forcing companies to rethink and retool nearly everything they do internally."

Read the rest here:

Visit HBR's Insight Center on the Internet of Things:

Read More

Intel Technology Experience Zones at Best Buy

As it looks to bolster its reputation for technological expertise, Best Buy Co. Inc. has teamed up with Intel Corp. to showcase concepts such as augmented reality and 3-D printing that are not yet in the mass market.

Intel Technology Experience zones, which average about 240 square feet, are being placed in 50 Best Buy stores later this month. In the Twin Cities, Best Buy’s store at the Mall of America will get one. The first opened earlier this week in Portland, Ore., where Intel has engineering and manufacturing sites.

Read the rest here.

Read More

Mind-Controlled Technology Could Make Homes Smarter

IEEE Senior Member Dean Aslam [above], a professor of electrical and computer engineering at Michigan State University, in East Lansing, is working with a team of neurologists and students to incorporate what he calls biomedical inexpensive micro systems (BIMS) into everyday applications. He has designed sensors that, when sewn into garments, can transmit a signal to a receiver placed in a device the user wants to control.

Read the article  by Monica Rozenfeld at IEEE website

Read More

Surprise! - Google sees ads moving to all kinds of appliances

@RolfeWinkler writes at the WSJ Digits Blog : 

"Advertising may be coming to your thermostat and lots of other strange places, courtesy of GoogleGOOGL +0.29%.

In a December letter to the Securities and Exchange Commission, which was disclosed Tuesday, the search giant said that it could be serving ads and other content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”

Read the rest here:


Read More

The Future Role of Artificial Intelligence in Advertising

CreateTech committee member Jason Snyder writes in iMediaConnection:

"Drones delivering Domino's, augmented reality, the industrial internet, the age of the algorithm, real-time bidding, geo-everything, convergence, and intelligent machines. These ideas and the exponential growth and adoption of technology are no longer the musings of futurists. They are business as usual, and they're here."

Read More

Tomorrow Awards

The Tomorrow awards celebrates creative innovations that push the boundaries of our industry

Our friends at the ADC Global Network (Art Directors Club) have created a great awards program that creatives and technologists can all get behind. Dedicated to work that "celebrates creative innovations that push the boundaries of our industry," check it out and submit your work here: