IAB's Randall Rothenberg said it: "You have to celebrate the technologists."
When Randall Rothenberg, now back at the helm of the IAB was asked for his advice on the relaunch of Adweek he said: "celebrate the technologists. It’s no longer the copywriter and art director that Bernbach brought together. It’s the copywriter, the graphic designer and the creative technologist coming together. There needs to be a broader understanding of how teams and disciplines come together to generate greatness. Chronicle that and you’ll be doing something that nobody else is doing."
Well hopefully we'll play a part in that, and with our friends at the IAB. Creative technologies, it's time.