From Cannes: Digital Integration
"beyond droning declarations about digital to practical concerns..."
Echoing themes from our own CreateTech conference, this article about Cannes supplies more evidence of the the integration of technologists and technology into agencies and the best marketing work.
And more posts about CreateTech at Cannes, here from Mel Exon from BBH Labs, London.
"I suspect 2011’s festival may be looked back upon as the year advertising and technology agreed to meet in Cannes..."