passes $500,000 funding goal. thought it wouldn't make it and it still feels quixotic. I joined ;)

Here's an article at The Verge:

And a quote from Tristan Louis on his blog entry "Internet balancing act": "Cald­well, how­ever, is tap­ping into an inter­est­ing trend. There is, among the digerati, a grow­ing resent­ment of adver­tis­ing as the only model for online. The tra­di­tional ad model of dis­play or text-based adver­tis­ing may be run­ning its course as peo­ple look to engage with brands in more sig­nif­i­cant ways. But in order to cre­ate that engage­ment, the brands need to know more about the users, cre­at­ing that chal­lenge of pro­tect­ing a users’s pri­vacy vs. pro­vid­ing greater flexibility."

Chick FoxgroverComment