Where do great ideas come from? 

Technology has created broad new fields of exploration for creativity — for products, utility and communications. It’s not enough to optimize our existing practices; we must reach across old divisions to discover new innovative opportunities for the agency, the enterprise and society.

4A's CreateTech 2015 Preview:
Going Deep on Immersive Storytelling with Melissa Eccles and Frank Rose

Don’t miss 4A’s CreateTech 2015, where futurists, start-ups, artists and technologists gather to expand our imaginations, to explore the potential in those adjacent fields. That next step may be light-years away, but the theory of “the adjacent possible” says it may well be right next door.

“You never change things by fighting the existing reality. To change something build a new model that makes the existing model obsolete.”
— Buckminster Fuller

The 4A’s CreateTech is one of the premier conferences focused on the boundary-breaking field of creative technologies. Top advertising agencies, along with other media enterprises, gather to connect, share knowledge and experience, and draw inspiration at the visible horizon of creative innovation. Here’s what participants from last year had to say about CreateTech: