Esther Bahne

VP, Strategy & Innovation


Esther Bahne relaunched the MINI brand for MINI Global and created all new business ventures, including the start-up accelerator URBAN-X, run in partnership with the venture firm Urban.Us; design center A/D/O; real estate venture MINI LIVING; and lifestyle venture MINI FASHION. Bahne joined the BMW Group in 2013 and serves as strategy lead on areas including autonomous driving and the future of ridesharing. Bahne has worked in the car industry for 14 years, starting in the press department of AUDI AG, where she became the youngest ever spokeswoman of the Board and where she successfully pitched a comprehensive sustainability strategy to set up and lead Audi Social Innovation.