Immersive Design: Creating In 360, VR and AR
The proliferation of 360 video, Virtual Reality (VR) experiences, and the mass introduction to mobile-enabled Augmented Reality (AR) via Pokemon Go, has set a high bar for brands and agencies building immersive experiences.
As it gets easier to create and distribute this content, the necessity to stand out and create conversation will only increase. However, many agencies today are grappling with how to connect the creativity and technology together to leverage these new mediums.
In this session, Marc Jensen, Managing Partner and Chief Innovation Officer and Erin Farrell, General Manager at space150, will give an overview of 360 video, virtual reality, and augmented reality, and examine the opportunities in each.Through case study examples, Marc will share how brands and creative technologists can adapt to the creative opportunities in each and move the industry forward.
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