Jonathan Rosen: The Digital Experience inside Physical Retail – Table Stakes, Trends and Predictions
The remarkable acceleration of e-commerce has put brick and mortar retail under intense pressure. But brick and mortar isn’t going away - over 90% of sales still happen in physical stores. At the same time – the in-store experience is rapidly changing.
In this session we will dissect the current shopping landscape, explore how physical stores are evolving in response to today’s shopper needs, and survey new digital technologies that affect the in-store consumer experience. We will highlight the shifting dynamics between brands and merchants, share new approaches to omnichannel marketing, and offer predictions for the evolution of the customer experience in physical stores.