Ted Bluey

Creative Director, Eleven


Ted Bluey is a Creative Director at Eleven in San Francisco where he has been since 2003. While at Eleven, he has had the opportunity to work with a wide range of clients including Barclay's Global Investors, Google, Northstar-at-Tahoe, Treasury Wine Estates and Visa across media. For the past four years he has been Eleven's creative lead on Virgin America.

Prior to Eleven, Ted was an integral part of the venerable San Francisco design firm, Oh Boy, A Design Company. In addition to his design and creative direction responsibilities at Oh Boy, Ted also oversaw the development and production of the company's multi-million dollar proprietary product line, Oh Boy Artifacts.

Between 1989 and 1995, Ted worked as a freelance designer for far too many small design firms and agencies on both coasts.

For what it's worth, Ted's work has been published in Communication Arts, Creativity, Graphic, Photo District News, The New York Times and Wallpaper*; and has received awards from D&AD and The One Show.

He resides in Oakland, California with his wonderful wife and two amazing children.


Scott Brinker

Co-founder and CTO, ion interactive


Scott Brinker is the co-founder and CTO of ion interactive (, a marketing technology company that provides software for creating and testing web and mobile landing pages and microsites. He writes the Chief Marketing Technologist blog (, covering the impact of technology and disruptive innovation on marketing management, strategy, and culture. You can connect with him on Twitter via @chiefmartec.


Dustin Callif

Executive Producer Digital, Tool


Dustin is currently the Executive Producer of Digital at bi-coastal production company, Tool of North America. Since joining Tool in 2009, Dustin has been responsible for building the company's digital business and over-seeing the development of interactive content that merges the worlds of technology, art and advertising. Recent signature projects include "Screw*d", an interactive reality show for Sears Craftsman tools, the "Touching Stories" interactive film Pad app, which was unveiled in a five-day Fast Company exclusive; and the multiple award-winning interactive music video "I've Seen Enough" for Cold War Kids.

Before joining Tool, Dustin was Co-Owner & Managing Partner, at digital agency Spacedog, with offices in LA + NY. In 2008, Dustin helped to negotiate Spacedog's acquisition by Mendelsohn Zien and Hakuhodo, the sec¬ond largest advertising holding company in Asia. Work¬ing with clients such as Sprint, Starbucks, Project (RED), Doritos, Citibank, Nike and others, Dustin has overseen over 200 digital media projects across all digital platforms. His projects have been recognized with numerous awards, including at the Cannes Advertising Festival, The Webby Awards, AICP Next, Clio Awards, One Show, SXSW, FWA, MTV VMA, AICP, OMMA and Davey Awards.

Dustin maintains an active presence in the interactive ad¬vertising and marketing industry serving as a judge for the Webbys, Davey Awards, FWA Mobile Site of The Day, .net Awards and AICP Next Awards; speaking at interactive conferences such as the Yahoo! Creative Summit, 2009 Boards Summit, 2010 Creative Review Click Conference SF, the AICP Conference, SXSW Interactive Conference 2011+ 2012, TV of Tomorrow 2011, 2011 F5 Fest, 2011 Cannes Advertising Festival and 2012 NAB Conference; holding membership in the International Academy of Digital Arts & Sciences; and serving as the President of AICP Digital.


Bartek Drozdz

Technology Director, Tool


Before Bartek joined Tool, he started his development career at Fi (Fantasy Interactive), proceeded to work at B-Reel before working with North Kingdom. Serving as one of the Sr. developers, his signature project is the WebGL interactive music video ROME.

Bartek has overseen HTML5, HTML/JS, Flash and iOS/Android projects for clients ranging from Google to Honda to Dunkin Donuts.

Bartek is a frequent speaker at technology conferences and contributor to industry publications. He has spo¬ken at Flash On The Beach in Brighton, UK, FITC Toronto, SF and Amsterdam, Flash In The City in NY and at the WebGL Camp in Mountain View. He was also running Unity Workshops in London and was speaking at various local user group meetings.

His work has won 6 FWA's, Communication Arts Interactive Annual Winner, SXSW + and was a judge for the .NET awards & FWA SOTD.


Garnet Hertz

Artist in Residence and Research Scientist in Informatics, UC Irvine


Doctor Garnet Hertz is a Fulbright Scholar and contemporary artist whose work explores themes of technological progress, innovation, do-it-yourself culture and interdisciplinarity. His work often involves building real-world technologies that are designed to take his audience into a speculative future gone humorously astray. In the process, Hertz's work inverts the idea that technology needs to be faster, more efficient or higher resolution: innovation is born out of human emotion, historical tradition, and creative obsession.

Hertz is Co-Director of the Values in Design Lab at UC Irvine, is Artist in Residence / Research Scientist in Informatics at UC Irvine and is Faculty in the Media Design Program at Art Center College of Design. He has shown his work at several notable international venues in thirteen countries including SIGGRAPH, Ars Electronica, Transmediale and DEAF and was awarded the prestigious 2008 Oscar Signorini Award in robotic art. He is founder and director of Dorkbot SoCal, a monthly Los Angeles-based lecture series on DIY culture, electronic art and design. His research is widely cited in academic publications, and popular press on his work has disseminated through 25 countries including The New York Times, Wired, The Washington Post, NPR, USA Today, NBC, CBS, TV Tokyo and CNN Headline News. More info:


Peter Kosmala

Senior Vice President of Government Affairs, 4A's


Peter Kosmala, CIPP is Senior Vice President of Government Affairs for the 4A's based in Washington DC. Mr. Kosmala represents the interests of the advertising industry on issues that include consumer data privacy, online and mobile advertising, advertising deductibility, children's advertising and intellectual property and patent protection. Mr. Kosmala is the 4A's representative to the US federal regulatory agencies and the 50 US state governments.

Prior to joining the 4A's, Mr. Kosmala led the Digital Advertising Alliance (DAA), a Washington-based consortium of advertising and marketing trade associations of which the 4A's is a founding member. As the first Managing Director of the DAA, Peter successfully launched the advertising industry's self-regulatory program for on-line interest-based advertising as well as the "Your AdChoices" ad campaign and Website, the industry's largest consumer outreach effort on the topic of privacy protection in online advertising.

Mr. Kosmala served as Vice President of the International Association of Privacy Professionals (IAPP), the world's largest privacy organization, where he led business development and professional education. In this capacity he helped create the first professional credential in data privacy, the Certified Information Privacy Professional (CIPP) now the leading certification for thousands of chief privacy officers worldwide. Mr. Kosmala also has worked for the Network Advertising Initiative (NAI), Progress Partners, Upstream Group, CMGI Inc. and Wired Ventures. His ad agency background includes EURO RSCG/MVBMS Partners and Wells Rich Greene/BDDP. He earned a Bachelor of Arts from University of Cincinnati with a degree in Electronic Media.


Jesse McMillin

Design Director, Virgin America


Jesse McMillin, Virgin America's Design Director, has creative oversight over everything from advertising to in-flight experience, events, signage, partnerships, and beyond. As steward of the California-based airline's brand aesthetic, it is his job to keep Virgin America on the cutting edge as a design-focused brand. Evidence of his inspiration can be found everywhere from the gate areas at Virgin America's San Francisco International Airport (SFO) T2 home base, to the beverage cups and headsets provided to guests in flight.

Before coming aboard at Virgin America in 2007, McMillin was a senior graphic designer at Nike's European Headquarters in Amsterdam. Prior to that, he was an art director for Kirshenbaum Bond & Partners West in San Francisco, where his clients included Barnes & Noble, The San Francisco Giants, Cisco, BBC America and Netscape. His CV also includes a stint as a graphic designer for Levi Strauss & Co. and he began his career in design as a skateboard designer and illustrator.

McMillin attended the San Francisco Art Institute and the Academy of Art in San Francisco. He is married with two children and lives in San Francisco.


Chris Mejia

Digital Supply Chain Solutions, Ad Technology Group, IAB


Chris works for the Interactive Advertising Bureau (IAB) in the Ad Technology Group, where he also serves as Technical Advisor to the Digital Advertising Alliance (DAA).Prior to joining the IAB in 2010, Chris founded venture funded ad technology companies ADSOVO Inc. in 2008 and Contextual Media Group, Inc. in 2009. Chris launched the Americas operation for European-based ad network easyAd Group AG in 2007 and founded Elements Lifestyle Group, Inc. in 2002. An 18-year technology veteran, Chris honed his entrepreneurial skills working for various high-tech start-ups in and around Silicon Valley in the 1990s. His experience in the technology field includes interactive advertising, privacy and industry self-regulation, semantic and contextual solutions, online publishing, biotechnology, video game development, IC chip development, telecommunications services and entertainment technology infrastructure. Chris has unique talent for infusing creativity into business combined with a passion for connecting with people through explorations of technology and culture.


Chris Noessel

Managing Director and Practice Lead: Interaction Design, Cooper


In his day job as a Managing Director at Cooper, Chris designs products, services, and strategy for a variety of domains, including health, financial, and consumer. In prior experience he's developed kiosks for museums, helped to visualize the future of counter-terrorism, built prototypes of coming technologies for Microsoft, and designed telehealth devices to accommodate the crazy facts of modern healthcare. His spidey sense goes off about random topics, leading him to speak about a range of things including interactive narrative, ethnographic user research, interaction design, sex-related interactive technologies, free-range learning, and, most recently, the relationship between sci-fi and interface design in the book Make It So: Interface Design Lessons from Sci-Fi.


David Pio

Partner Engineer, Facebook


David Pio is a Partner Engineer at Facebook, where he focuses on helping brands and agencies build successful Facebook platform integrations. David has consulted with a wide range of brands including Ford, Mercedes Benz, Microsoft, and Amazon to design high-leverage integrations that deliver against key marketing objectives. Prior to joining Facebook, David architected and developed a realtime dynamic content targeting system at Crownpeak Technology. He also designed the HD video transcoding pipeline for Break Media, and developed their realtime content publishing system. David currently lives in Santa Clara and received a degree in Computer Science and Engineering from UCLA.


Ashley Swartz

Furious Minds


Ashley began her career at a large manufacturer, developing commodity pricing models and standardizing business processes in over 42 countries. While pursuing her MBA in Europe, she founded and worked for two start-ups, giving her entree into telecommunications. Post MBA, she was recruited by Sony Ericsson to work on four continents in 2 years to learn the business, landing in a role licensing mobile content and developing and deploying cross channel mobile marketing programs. At the time she used this unique knowledge to start Eiko Media in 2003, a boutique new media shop. Eiko grew into the largest independent in-game advertising shop in the US, representing clients such as Ubisoft, 2K Sports and Eidos Interactive.

It was at Eiko where Ashley developed a deep understanding of integrated marketing and cross channel promotions through the packaging and sale of complex advertising programs for video game publishers, major video game retailers and automotive manufacturers. Eiko was sold to a dynamic in-game advertising company called Double Fusion in 2006 and Ashley remained there until 2008, when she chartered the Emerging Media practice at PHD. Prior to joining Digitas in late 2009, Ashley took an opportunity to act as interim CEO of AG8, a London-based Transmedia think tank launching a digital open source media franchise for Ridley and Tony Scott under the Creative Commons License. While at Digitas, Ashley led the Global Samsung business, developing content for localization and distribution in 72 markets around the world and founded the iTV practices. With the rapid changes occurring in traditional media in this post PC era, and the ever increasing delivery of content through IP enabled channels, Ashley founded Furious-Minds Inc. in 2012. Furious-Minds Inc. is a collective of media, technology and advertising executives who assist companies of all sizes and growth in developing scalable new technology products and advertising solutions.

Ashley lives in NYC and has a B.S. in Finance from the Stern School at NYU and MBA from RSM, The Netherlands.


Lynn Teo

Chief Experience Office, McCann


Lynn Teo Is McCann's first Chief Experience Officer. In this new role, she will oversee McCann's client portfolio to ensure that an understanding of human needs and interactions sits at the core of all brand innovations. She brings deep and diverse understanding of experience design, spanning 15 years of product design and interactive agency experience and multiple years leading cross-disciplinary global teams. Her responsibilities at McCann revolve around expanding our offerings in the realm of utility and product/service design innovation.

Previously she served as Creative Director and Head of User Experience at digital marketing agency AKQA, prior to which she directed New York and London-based teams for creative design, and technology services agency SapientNitro. Earlier in her career, she held user experience design posts on the consulting side, including five years at Bell Communications Research.


    David Slayden

    Executive Director, BDW


I am a professor in the Graduate School at University of Colorado at Boulder. In another life, I worked in advertising as a creative and have won local, national, and international awards for work in traditional and interactive platforms. I am also a director in the ATLAS Institute and Founder of BDW (formerly Boulder Digital Works). Following a career in advertising, I returned to the university environment and created award-winning portfolio programs at Southern Methodist University in Dallas and the University of Colorado at Boulder. At CU Boulder, the program increasingly won awards in interactive, including several gold pencils in The One Show. Students from SMU, CU Boulder, and now BDW, populate top agencies, startups, and companies both nationally and internationally and habitually garner top awards recognizing their creative work, including Clios, D&AD, One Show, and Cannes. I have consulted for and/or advised a wide range of companies, including Omnicom, Saatchi, Microsoft, BMW, Mav 6, Future Partners, Colorado Creative industries--to name a few. Today, I am the Executive Director of BDW, an internationally recognized postdigital studio within the ATLAS Institute at the University of Colorado. BDW develops people, projects and solutions for the creative industries. We are a maker culture and our work typically bridges digital and physical environments through creative uses of technology.


    Tiffany Rolfe

    Chief Content Officer, co-collective


Tiffany Rolfe recently joined Co as Partner/Chief Content Officer from Crispin Porter + Bogusky where she was the VP/Executive Creative Director of the CP+B LA office and oversaw Old Navy and Microsoft among others. During her ten years at CP+B, Tiffany created business-changing work for all her clients, which included American Express OPEN, MINI Cooper, Volkswagen, Microsoft, Ikea, Burger King, Virgin Atlantic Airlines, Kraft, Bolthouse Farms, and Old Navy. While running American Express OPEN, Tiffany was responsible for the naming and launch of the Plum Card, as well as creating the popular and effectual online small business community, OPEN Forum. She also worked on the 'truth' brand, which proved to be one of the most successful campaigns designed to curb teen smoking. Most recently, her "Eat 'em like Junk food" work for Bolthouse Farms rebranded carrots in the battle against junk food and became a highly visible campaign in the ongoing debate about health and obesity. Tiffany's work has been featured on the cover of the New York Times, in the Wall Street Journal, Huffington Post, Advertising Age, Adweek, Salon, and many publications. She has received top awards at every major creative and effectiveness competition in the industry, including The One Show, D&AD, The Clios, The Andys, The Effies, and Cannes, where her work was awarded a Grand Prix and Titanium Lion. Tiffany was featured in Advertising Age's "Twenty Five Twenty-Somethings," in Adweek's "Young Ones," and in 2009, she was named one of Advertising Age's "Women to Watch."


    Ed Brojerdi

    President + Co-Chief Creative Officer, kbs+


Ed is a life-long entrepreneur and avid technologist. He began his career at the Interpublic Group of Companies (IPG), overseeing the global enterprise application development teams. Most recently, he was co-founder and COO of SPLIT, a creative technology organization at IPG. With over ten years of experience on blue-chip brands such as Microsoft, MasterCard and Verizon, Ed brings a progressive, digital focus into the agency environment. During his tenure, he’s deployed scores of enterprise and consumer-facing applications, across all mediums [web/mobile/desktop]. Ed is also the kbs+ creative lead on the BMW North America account. At kbs+, Ed enjoys directly infusing emerging technology trends and capabilities into the ideation and execution phase of client and brand work. In addition to overseeing various client-based development initiatives, Ed and the kbs+ technology teams work to concept and build white-label digital tools and platforms for consumers and brands.



Todd Lefelt

    Managing Director, User Experience, LA


Todd Lefelt is Managing Director of User Experience at Huge in Los Angeles. Since joining Huge in 2006, Todd has been instrumental in building the agency's user experience team and helping to define the philosophy and process applied to user-centric design. In 2010, Todd joined Huge's Los Angeles office, where he has played a key role in the development of the company's West Coast presence. Todd has directed interactive design and research for some of Huge's largest engagements and has worked with clients including Clear Channel, National Geographic, NBC Universal, Samsung, Toyota and Warner Music Group. With nearly two decades of industry experience, Todd held senior positions at a number of other companies prior to joining Huge, including Time Inc. Interactive, Ecos Technologies, Pathways Flandrau Science Center, Wave Technologies,, R/GA and Ultra 16.  Todd received a BFA from the University of Michigan and an MA from the Interactive Telecommunications Program at New York University.             



    Paul Hernacki

    Chief Technology Officer, Definition 6


Paul Hernacki, Chief Technology Officer, is responsible for direction and strategy with regard to the technologies used to design and implement solutions for Definition 6 clients. He also acts as an Executive Architect for Definition 6 client projects. Prior to joining Definition 6, Hernacki managed the .NET Technical Leadership Team and Microsoft solutions for the Hewlett-Packard Application Services practice in the Americas. Paul has a background in systems architecture, application architecture, development, testing and implementation of technology solutions across J2EE, Microsoft and LAMP technology stacks.

Prior to HP, Hernacki was Strategic Solutions Manager for Extreme Logic, the Chief Technology Officer of e-learning company Spire, a member of the e-Commerce practice  for Ernst & Young, and managed the Technical Architecture division of IMRglobal's e-Business practice. He has consulted for Fortune 500 companies including General Motors, Gateway Computer, Ford Motor Company, Eckerd Drugstores, and CMS Energy as well as consulting for organizations such as the Blackstone Group. Paul holds a Bachelor of Arts degree from Michigan State University where he studied Business Administration / Pre-law and Computer Science.

He has designed and implemented successful global delivery solutions for over 12 years involving India, South America, Central America, Eastern Europe, and Canada. He served for several years as the Chairperson of the Technology Association of Georgia's Global Sourcing Society and International Business Society. He has served for three years on the Microsoft Partner Advisory Council, providing feedback and guidance on Microsoft's technology direction.    



    Bree Thomas

    Co-Founder, The Aha-Method


    I am Co-Founder of The Aha-Method, Co-Author of, Associate Director & Faculty with BDW, and Director of Digital & Experiential Marketing for Qdoba Restaurant Corporation.  My background is mostly agency-side, working as Group Account Director for brands including Happy Madison Productions, Oakley, The North Face and Audi of America.  Before my life in the creative industries, I worked as a bartending law student, graduated from DU Law and passed the Colorado Bar, only to throw myself as far away from an actual law office as I could get.  I am passionate about digital strategy, emerging technology, application platforms, user experience and most importantly - I am convicted around positively evolving the way agencies and clients work together to build products and services in today's digital landscape.  Twitter: @AhaMethod    



    Colleen deCourcy

    CEO, Socialistic


Born in Toronto, Colleen spent the early years of her career working in advertising and TV production in Canada. She moved to New York, and by 2006, Advertising Age named her one of the top 25 Women to Watch. That same year Colleen sat on the Cannes Cyber Lions Jury. Most recently, Colleen was Chief Digital Officer, Worldwide at the major international ad firm TWBA, where she worked with clients including Adidas, Pepsi and Nissan. She left TBWA in the summer of 2010 to start Socialistic, which she now runs as CEO.

Colleen describes Socialistic as a "creative strategic consultancy," for the new Digital/Mobile & Social channels rather than an ad agency. The company works with brands, including Showtime Networks, Fast Company magazine and GE, to develop content and social media strategies that support a Brand Publishing approach to consumer engagement.    

Additional speaker profiles will be added soon.