CreateTech Day 1 - Wednesday, November 9, 2016
Schedule and session details subject to change. Stay tuned for updates.
CreateTech Day 2 Agenda - Nov. 10 Here!
7:30 - 8:40 AM - Breakfast and Registration
9:00 - 9:25 AM
Keynote: Beyond Advertising -- Creating Value Through All Customer Touchpoints
Catharine Findiesen Hays, Founder and Executive Director of the Wharton Future of Advertising Program
The co-author of “Beyond Advertising - Creating Value Through All Customer Touchpoints”, Catharine will open CreateTech with insights from this influential book and a discussion of how experience design gives agencies the strategic and creative tools to help brands engage in a world of multiplying connected touchpoints.
9:30 - 10:00 AM
Designing for Bodies, Designing with Data
Sydney Skybetter, Public Humanities Fellow and Artist in Residence, Brown University - Founding Partner of Change Agency Edwards & Skybetter
Teri Schindler, Digital Leader, KTM
Marketing veteran Teri Schindler and choreographer Sydney Skybetter will discuss how big data, surveillant technologies and human-centered design will shape conversation and interactions - between humans and machines - in the years to come.
10:05 - 10:25 PM
The Digital Experience inside Physical Retail – Table Stakes, Trends and Predictions
Jonathan Rosen, SVP, Content Strategy, Creative Services, StrataCache/PRN
In this session we will dissect the current shopping landscape, explore how physical stores are evolving in response to today’s shopper needs, and survey new digital technologies that affect the in-store consumer experience. We will highlight the shifting dynamics between brands and merchants, share new approaches to omni-channel marketing, and offer predictions for the evolution of the customer experience in physical stores.
10:25 - 10:55 AM -- Break, 30 minutes
11:00 - 11:30 AM
Immersive Design: Creating In 360, VR and AR
Marc Jensen, Managing Partner and Chief Innovation Officer, space150
Erinn Farrell, General Manager, space150
Marc and Erin will give an overview of 360 video, virtual reality, and augmented reality, and examine the opportunities in each. Through case study examples, Marc will share how brands and creative technologists can adapt to the creative opportunities in each and move the industry forward.
11:35 - 12:05 PM
The Checkbox That Ruined My Life: Manipulative Design
Katie Swindler, User Experience Director, FCB
Dennis Ellis, Senior User Experience Strategist, FCB
Learn to expose designs that cross the line between persuasion and manipulation and avoid the pitfalls in your own work.
12:05 - 1:05 PM -- LUNCH 1 hour
12:15 - 1:05 PM -- SPECIAL - Workshop "Can You Feel Me? How Emotive UI Will Change the Way We Design" Limited space - Sign up here!
Sherine Kazim, Managing Director, User Experience, Huge
From delight to depressing, emotion is often thought of as a byproduct of design rather than the driver of a great experience. Emotion is a critical new dimension in UI, and while designers think about functionality and the way things look, there should be more discussion around the emotions that these products create, and what our responsibilities are as designers. Sherine will present on Emotive UI and reaching beyond "surprise and delight."
Sherine is an Experience Design leader creating industry-changing products and services for Fortune 500 companies and forward-thinking startups. At Huge, she oversees the global User Experience practice, comprised of Product and UX Designers, and Creative Technologists. - Limited space - Sign up here!
1:10 - 1:35 PM
Keynote: Why Science and Mathematics are the Foundations to Building Industries
Kamakshi Sivaramakrishnan, Founder & CEO, Drawbridge
Kamakshi will detail how the foundations of mathematics and science are responsible for driving innovations across every imaginable field. Engineer turned CEO, she'll discuss how science and math impacted her career, as well as give life to other industries. Kamakshi received her PhD in Information Theory and Algorithms from Stanford University, has been named one of Business Insider’s “Most Powerful Women in Mobile Advertising” four years in a row. She has the unique distinction of her work being on board NASA’s New Horizons mission to Pluto.
1:40 - 2:05 PM
Colin O'Donnell, Chief Innovation Officer, Intersection
Colin O'Donnell will discuss the 5 technologies that are going to transform every aspect of our lives over the next decade and how we can leverage them to shape cities, create meaningful brand interactions, and craft engaging new products.
2:10 - 2:50 PM
Digital Craft & Experience Design: the New Creative Category at Cannes
Wesley ter Haar, Founder, MediaMonks and Jury President, Cannes Digital Craft Lions 2016
Joanna Peña-Bickley, Global Chief Creative Officer, IBM iX
Craig Elimeliah, Director Creative Technology, North America, VML
Justin Durazzo, Executive Producer, Interactive at Droga5
"The Digital Craft Lions celebrate technological artistry. Entries will need to demonstrate exceptional form and function in a digital context; that is, work with flawless design, masterful execution and outstanding user experience created for all digital environments."
Wesley and a panel of jurors and agency creative luminaries will discuss the first-ever Digital Craft Lions and the future creative directions in brand communications.
2:55 - 3:15 PM
SteelHouse: Creativity, Technology and Advertising of the Future
Marwan Soghaier, Chief Product Officer, SteelHouse
SteelHouse is a leading innovative cloud-based advertising platform that gives their customers complete control of marketing channels, audience, creative, and performance - all from one beautiful user interface. hey recently led a panel of creative minds on the topic: “Does Technology Make Creative More Intelligent?” in Cannes.
3:15 - 3:45 PM - Break, 30 Minutes
3:50 - 4:20 PM
How Technology Can Help The Travel Industry Make A Comeback
Courtney Buechert, CEO, Eleven
Hear from creative partner Eleven on how Virgin America created “live moments” and technological engagement (like their recent Google Seatview Campaign) that provide a personalized and more relevant travel and hospitality experience for a new wave of travelers.
4:25 - 4:55 PM
How Data Is Transforming The Consumer Experience
Adam Jenkins, Executive Producer at Framestore Labs
Bryan VanDyke, Managing Director, Head of Digital Strategy, Morgan Stanley
Moderator: Mercedes Cardona, Contributor, CMO.com
Bryan and Adam will speak about how they blended data, dynamic creativity and bespoke technology to reinvent Morgan's Stanley's Time Square digital signage.
5:00 - 5:40 PM
Designing for Diversity and Inclusion in Technology and Advertising
Charles Duncan, SVP, Director of Technology, Leo Burnett
AJ Hassan, Executive Creative Director, R/GA
Tim Allen, President, North America, Wolff Olins
Lawrence Edmondson, Director of Technology, Mullen Lowe Profero, Founder and C.E.O. - The Weekend SPIN
Charles will lead a panel of agency creative and design professionals in a discussion of how to design teams and processes that make diversity a natural and effective component of great work.
5:40 - 5:45 PM - CreateTech Day One Wrap-Up
5:45 - 7:00 PM - Reception - Sponsored by SteelHouse (www.steelhouse.com)