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William Merchan

Chief Marketing Officer
Pathmatics

William Merchan has worked in data science, marketing analytics, and advertising technology at MarketShare, Yahoo!, and DataScience.com, where he oversaw the launch of an enterprise data science platform purchased by Oracle in 2018. At MarketShare, he served as SVP of Strategic Alliances and GM of Dynamic Pricing, where he led the company to a $450 million acquisition by Neustar. Merchan earned his M.B.A. from the Kellogg School of Management at Northwestern University and his B.S. in business from the University of California–Berkeley.